China's target Market before new additions are ma
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Posted On: 03/01/2017 8:56:59 PM
China's target Market before new additions are made and this will end up being more dialed in:
According to Campaign Asia-Pacific, Chinese consumers are turning away from previously popular RTD teas and carbonated soft drinks in favor of 'functional beverages'- drinks that offer an additional benefit, including energy, nutrition or hydration. The sales of beverages offering a functional benefit grew 6.9% in 2015, outstripping the growth of juice, the other fast-growing category in China's beverage market, which grew 4.4% in the same time period, according to Nielsen Greater China. Much of the growth in the functional beverage category is attributed to new product launches.
According to Euromonitor, functional or 'refreshing beverages' are attracting consumers with 'lighter taste profiles and water-like appearance', making them seem like healthier drink options. A big driving force of this trend is the emerging middle-class. These consumers are working white collar jobs, putting in long hours of work but still hoping to maintain a healthy and fit lifestyle.
Rocky Mountain specialises in the development of health conscious, hemp-infused food and beverage products. The Company currently markets a lineup of 4 naturally flavored hemp-infused beverages (Citrus Energy, Black Tea, Mango Energy and Lemonade) and a low calorie Coconut Lime Energy drink. Rocky Mountain High Brands also offers hemp-infused 2oz. Mango Energy Shots and Mixed Berry Energy Shots, as well as a new Relaxation Brownie.
According to Campaign Asia-Pacific, Chinese consumers are turning away from previously popular RTD teas and carbonated soft drinks in favor of 'functional beverages'- drinks that offer an additional benefit, including energy, nutrition or hydration. The sales of beverages offering a functional benefit grew 6.9% in 2015, outstripping the growth of juice, the other fast-growing category in China's beverage market, which grew 4.4% in the same time period, according to Nielsen Greater China. Much of the growth in the functional beverage category is attributed to new product launches.
According to Euromonitor, functional or 'refreshing beverages' are attracting consumers with 'lighter taste profiles and water-like appearance', making them seem like healthier drink options. A big driving force of this trend is the emerging middle-class. These consumers are working white collar jobs, putting in long hours of work but still hoping to maintain a healthy and fit lifestyle.
Rocky Mountain specialises in the development of health conscious, hemp-infused food and beverage products. The Company currently markets a lineup of 4 naturally flavored hemp-infused beverages (Citrus Energy, Black Tea, Mango Energy and Lemonade) and a low calorie Coconut Lime Energy drink. Rocky Mountain High Brands also offers hemp-infused 2oz. Mango Energy Shots and Mixed Berry Energy Shots, as well as a new Relaxation Brownie.
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