How is there renegotiating now for the paramount d

How is there renegotiating now for the paramount deal? Shouldn't this have been done months ago? I'm very confused with why certain things are done, or not done. If we can get and keep some of the big boy content and spend a few bucks on marketing and advertising we might be able to dig out of this rutt. Only time will tell and hopefully it's not years before we see any movement. Also, I'm very envious of the flippers. If I wasnt so confident with the product I probably could have made some money here.