Concerning the price of a bottle.. Would anyone
Post# of 3333
Would anyone here buy a $20 laptop at BestBuy? Seriously.. if you were browsing their computers and saw some for $1,400, others for $2,300, some more for $499 and one for $20....
..wouldnt your initial reaction be, "Whats wrong with it?"
In business, if the price point is too low, customers will question its quality. The term 'perceived value' comes to mind. If its organic.. it simply should cost more. Vegan certified.. cost more. Grapes grown in Italy.. costs more.
If Bellissima cost $4.99 or $9.99 or even $12.95.. its going to get questioned, "How could an organic prosecco only cost $4.99??"
I understand people wanting to try out the product and some may have a difficult time affording it, but not everyone can afford everything. Should the Lamborghini Aventador cost $12,000 just so that everyone can be able to afford one? Maybe a 12 carrat diamond ring should cost $45 just to be fair. A $400,000 home should be reduced to $1.50. See where im going? perceived value is very important. Thinking as investors blinds us to reality. ICNB didnt hire investors (thank goodness) to run their business. ICNB hired business men and women because these people know how to make the business work.
I would easily pay $35 for organic prosecco if it was good enough. Some of my friends, when we go out to dinner, buy $400 bottles of wine (I would never do that, but they do; and quite honestly I cant tell the difference).. and thats just enough wine for one glass per person! There are plenty of people out there willing to pay for Bellissima.
$17 to $22 a bottle for Bellissima is perfect.
Besides, stay invested in ICNB and youre not going to have to worry about the price much longer.
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