Why buy PGUS? Okay, so... $155K: The CEO buys 22M

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MoneyForNuthin enixenigma #121
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Why buy PGUS?

Okay, so...

$155K: The CEO buys 22M shares on the open market over the past year, 2.2M of those just within the past 3 weeks, at prices as high as 0.0241.

$500K: The CEO provides $250K credit line bridge financing in November 2016 to avoid tapping the high-quality $5M equity line at such a low stock price - in the $0.012 range at the time. The CEO provides a 2nd $250K credit line bridge financing this week to avoid tapping the high-quality $5M equity line at such a low stock price - in the $0.02 range this week.

$300K: The CEO, Jan Telander, his brother Ulf (CEO of EIG Capital) and nephew Frederic (CEO of SolTech Energy, Sweden) each invest $100K in the company 1 year ago, as the Baja land plans were beginning to materialize (Jan had given blog updates on the old website back then about all this land in Baja that he was looking at, including a portion being oceanfront land).

$700K: EIG Capital invested $700K to assume all of the remaining toxic debt and take it off the ProGreen balance sheet 1 year ago, as the Baja land plans were beginning to materialize.

$1.87M: EIG Capital (investment company run by Ulf Telander, with Ulf holding about 60%, with something like 50-100 shareholders to report to) originally funded the business in 2009, receiving ~85M shares. Those shares currently worth around $1.87M at today's PGUS price of 0.022.

Clearly the Telanders and EIG have a lot at stake and have put quite a force behind ProGreen and the Baja investments (agriculture land/operations & Cielo Mar oceanfront development).

PGUS investment is a no-brainer when you pair the DD available in the iBox and stickied posts - which come directly from information available in filings and the true, transparent and abundant communications for the CEO (http://www.progreenus.com/news.html http://www.progreenus.com/investors.html http://www.progreenus.com/baja.html http://www.progreenus.com/procon-baja-jv.html) - and the simple logic sequence below:

Step 1 - "I don't know what this business is about, and I don't need to. To see this much risk money and continued investment from the founding shareholders... and continuing demonstration of an unwillingness to tap a committed and available equity line by 'doubling down' with a personally-guaranteed $500K line of credit because it doesn't make good business/investment sense at current low PGUS share price... that's all I need to know." PGUS is automatically "a buy" for me.

Step 2 - "Given what I already knew about the ~15,000 acres of land that ProGreen controls through it's joint venture with Contel, and the long-term revenue and projected margins that would be generated from leasing the first tract, then the next, and the next... PGUS is an "accumulate and long-term hold" for me, significantly undervalued anywhere below a nickel with the first turnover of land for sale or lease. (and then we heard that Contel is going to enter the agricultural/produce operations market - much better than selling or leasing)

Step 3 - "Given what I already knew about the agricultural land, and with the recent news that Contel would enter the produce operations market resulting in ~10x the earlier projected revenue with much higher profit margins... PGUS is "a strong buy, accumulate and long-term hold" for me, GREATLY undervalued anywhere below a nickel with the first produce contract, and still undervalued at a dime with reasonable 1-year growth expectations. (and then we heard about the $1M to $1.3M contract for the first 100 acres of red chile peppers)

Flavio Contreras Espinoza, Land Owner and JV Partner, Inmobiliaria Contel :
Quote:
“Our extended family has been the owner of large tracts of land in the El Rosario area of Baja California for a very long time. However, we have never been able to, in any way, use or make anything with this land as we did not have the knowledge, connections or money to develop any of it. Meeting up with and creating the joint ventures with Jan Telander and ProGreen US, Inc., has totally changed our outlook on our lives for the future. To be given the chance to partner with somebody with Jan’s knowledge, experience, and resources, is simply a chance of a lifetime and I will forever be in debt to Jan for showing the belief and confidence in me to give us this opportunity.”


Step 4 - "Given what I already knew about the agricultural land and produce operations with Contel, and with recent news of the acquisition of the 5,100 acres of land with 4.7 miles of oceanfront, and formation of the Strategic Development Team for Cielo Mar - AND Alejandro Espinoza's history of work with/for the Municipality of Ensenada and the Government of Baja California... PGUS is "a strong buy, accumulate and long-term hold with a price expectation in the $1 range a year from now, and no plans to sell any substantial portion in the foreseeable future, with expectations to hold through Nasdaq/NYSE uplisting for generational wealth building."

Alejandro Espinoza Arroyo, soon to be General Manager for the Cielo Mar Strategic Development Team, an accomplished Civil Engineer and Chronicler and Historian of El Rosario, Baja California and its region :
Quote:
"The development, 'Cielo Mar', which is to be built in El Rosario, Baja California, is the type of development that serves as a catalyst for transformational aggrandizement, not only for the local area, but for the whole Baja environment; given the magnitude and qualities of this planned community, and the positive impact it will bring to the entire region.

Cielo Mar will project Baja California internationally, attracting visitors and investors that appreciate and value nature, as well as a healthy, clean and sustainable environment.

From my point of view, this development will have a tremendously positive impact on surrounding areas, creating improved value and conditions in so many ways; including the generation of permanent employment for a large number of people, not only during the buildout, but also for the sustained service of the community."

ProGreen US (PGUS) Stock Research Links

PGUS Board Company Profile Buy Rating Time & Sales News Filings Financials
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