Hell yeah it is, but we've talked about it a lot a

Hell yeah it is, but we've talked about it a lot and probably won't see a lot more reaction til a contract or contracts get inked. Just how it is at this point cause these things in the works have been "priced in" for the most part even though they'll blow the lid off when they pan out like we KNOW they will. The brands are still in the early stages of being built, though for those of us watching progress closely the path to huge growth is getting damn clear. Hopefully we see the big deal hit the press next week. That should provide a little boost as we head into spring!