Farmer Bros. Co. Announces New Sales Model to Strengthen

New Post Public Reply Private Reply Replies (0) Message Board
News Desk 2018
61
Farmer Bros. Co. Announces New Sales Model to Strengthen DSD Organization

Restructure Expected to Better Serve Customers and Improve Sales Growth

Targeted Annual Savings of $2.0 Million - $2.6 Million

Estimated Pre-Tax Restructuring Charges of $3.7 Million - $4.9 Million

NORTHLAKE, Texas, Feb. 21, 2017 (GLOBE NEWSWIRE) -- Farmer Bros. Co. (NASDAQ: FARM ) (the “Company” or “Farmer Bros.”) today announced a restructuring of its direct-store-delivery (DSD) sales model. The Company believes changing from a geographic to a channel-based selling strategy will better serve customers and improve sales growth while maintaining the value-add provided by the DSD delivery and service model.  The new, channel-based sales strategy will empower the sales organization to better address the unique needs of each customer channel and more quickly respond to industry trends.

“The reorganization of our DSD operations is the next step in Farmer Brothers’ transformation to strengthen our position as an industry leader,” said President and CEO, Michael Keown.  “With the corporate relocation plan nearly complete and our new state-of-the-art manufacturing facility coming online, it is essential that we focus on selling strategies that will deepen our customer relationships, allow us to create a comprehensive support structure, and enhance our marketing efforts.  Once the DSD restructure is complete, I am confident that we’ll emerge as a more productive company with a broader reach and sharper execution.”

Farmer Bros. is targeting approximately $2.0 million - $2.6 million in annual cost savings associated with the restructuring. The Company anticipates that it will begin to recognize cost benefits in the fourth quarter of fiscal 2017 with annualized savings from the restructuring plan beginning in the second quarter of fiscal 2018.

As part of the reorganization, Farmer Bros. estimates that it will recognize approximately $3.7 million - $4.9 million of pre-tax restructuring charges, including $1.9 million - $2.7 million in employee separation related costs, by the end of the second quarter of fiscal 2018.

About Farmer Bros. Co.

Founded in 1912, Farmer Bros. Co. is a national coffee roaster, wholesaler and distributor of coffee, tea and culinary products. The Company's product lines include organic, Direct Trade and sustainably-produced coffee. With a robust line of coffee, hot and iced teas, cappuccino mixes, spices, and baking/biscuit mixes, the Company delivers extensive beverage planning services and culinary products to its U.S. based customers. The Company serves a wide variety of customers, from small independent restaurants and foodservice operators to large institutional buyers like restaurant and convenience store chains, hotels, casinos, hospitals, and gourmet coffee houses, as well as grocery chains with private brand coffee and consumer-facing branded coffee and tea products.

Headquartered in Northlake, Texas, Farmer Bros. Co. generated net sales of over $500 million in fiscal 2016 and has approximately 1,600 employees nationwide. The Company's primary brands include Farmer Brothers®, Artisan Collection by Farmer Brothers™, Superior®, Metropolitan™, Cain's™,  McGarvey® and China Mist®. For more information, visit: www.farmerbros.com.

Forward-Looking Statements

Certain statements in this press release constitute “forward-looking statements.” When used in this press release, the words “will,” “expects,” “anticipates,” “estimates,” “believes,” and similar expressions, and statements which are made in the future tense or refer to future events or developments are intended to identify such forward-looking statements. Such forward-looking statements are subject to risks, uncertainties and other factors that could cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Forward-looking statements include, but are not limited to, statements regarding the Company’s plans to reorganize its DSD operations and the timing and results thereof, the estimated pre-tax restructuring charges and savings associated with the DSD reorganization, and the potential for the Company to undertake and implement additional restructuring and cost reduction opportunities and incur additional restructuring charges, are not based on historical fact and are forward-looking statements within the meaning of federal securities laws and regulations. These statements are based on management’s current expectations, assumptions, estimates and observations of future events and include any statements that do not directly relate to any historical or current fact; actual results may differ materially due in part to the risk factors set forth in our most recent annual, periodic and current reports filed with the SEC. We intend these forward-looking statements to speak only at the time of this press release and do not undertake to update or revise these statements as more information becomes available except as required under federal securities laws and the rules and regulations of the SEC.

Investor Contact: Laurie Little The Piacente Group, Inc. 212-481-2050 farmerbros@tpg-ir.com

Scroll down for more posts ▼

Top 10 Most Recent News Articles

Fortress.ai Shields Infrastructure from Geopolitical Risks

Updated Category News Views 35

A New Weapon in the Geopolitical Arsenal Seems like every corner of the world these days has folks either bickering or, worse, firing shots over resources and power. But, believe it or not, there’s a quieter battleground out there—one shrouded in the world of cyber espionage and clandestine attacks. Fortress.ai stepped up to the plate with its Command Platform to help...

Continue Reading
Yiren Digital Faces Tough Road Amid Legal Headaches

Updated Category News Views 98

Trouble Brewing for Yiren Digital Cracks in the wall, or just another storm for YRD investors? Folks investing in Yiren Digital Ltd. got a shock as the stock took a plunge by a staggering 44.05%. This ain't your typical day on Wall Street. The collapse followed the messy disclosure of alleged securities fraud, shaking up the trust these guys had from April to October...

Continue Reading
Hankook Showcases Mobility Tech at AAPEX 2026

Updated Category News Views 46

Pioneering the Future of Automotive Mobility Jumping headfirst into the fast-evolving automotive landscape, Hankook & Company Group redefined their play at the AAPEX 2026 in Las Vegas. This wasn't just another corporate display; it was a bold declaration of intent from the powerhouse triumvirate: Hankook & Company, Hanon Systems, and Hankook Tire. Convening in the...

Continue Reading
JD Technologies and GBG Marketing Join Forces

Updated Category News Views 57

New Collaboration in Industrial Marketing Now here’s a twist in the industrial marketing game: JD Technologies Global (JDTG) and GBG Marketing have decided to buddy up. On this wild ride of market competition, these two are tightening their grip with a strategic partnership announced on a not-so-chill November day in Palm Coast, Florida. JDTG is sticking to its guns on...

Continue Reading
Ensurise and WSMT Insurance Merge: What's Next?

Updated Category News Views 0

Ensurise and WSMT Insurance Tie the Knot Ensurise, LLC and WSMT Insurance are merging as of March 31, 2026. These two independent insurance advisory firms are pooling resources to shake up the insurance advisory landscape. You wouldn't know it from the polite PR lingo, but this isn't just another corporate shuffle—it’s a big play in a sector ripe for change. The...

Continue Reading
Millrose Properties Faces Class Action Deadline Amid Turmoil

Updated Category News Views 39

Millrose Properties: Legal Storm Brewing If you've got stock in Millrose Properties, Inc. (NYSE:MRP), you might want to listen up. There's a class action lawsuit in the works that could have quite the impact. Investors have until December 8, 2026, to throw their hat in the ring and maybe even lead the charge on this lawsuit. The Allegations Up Close Let's break down what...

Continue Reading
GFL Stays Public: Board Sees Growth Beyond Buyout

Updated Category News Views 37

GFL Environmental Says 'No Thanks' to Takeover Bids Wall Street loves a juicy M&A story, but GFL Environmental decided it’s not playing ball. In a world where companies seem to flip like properties on a hot market, GFL has boldly told prospective buyers to buzz off. They want to stay public, continue carving their path without the trappings of private equity overlords....

Continue Reading
Wendy C. Wilson Earns Inner Circle Pinnacle Honor

Updated Category News Views 192

Leadership Recognized: Wendy C. Wilson's Impact Some folks know their way around the trenches of corporate battle, and Wendy C. Wilson is one of them. Known for her grit and savvy, she now takes a coveted spot in The Inner Circle of Excellence as a Pinnacle Professional Member. This title isn't just for show—it's a hat tip to her powerhouse contributions as a speaker on...

Continue Reading
ANTHBOT Rolls Out Black Friday Deals on Mowers

Updated Category News Views 79

ANTHBOT's Bold Black Friday Play Alright, here's something that'll perk up any garden-variety technophile: ANTHBOT's slashing prices on its M5 and M9 robotic lawn mowers as part of their "Easy Mowing. Extra Savings." campaign. Now, I've been around the block enough to know that discounts get flung around like confetti this time of year, but a $250 slash on these...

Continue Reading
Chicago Marathon Spurs $1M for Suicide Prevention

Updated Category News Views 80

Marathon Fundraising Hits New Heights Surpassing a million bucks in one marathon run—a result you don't see every day. Yet, that's what happened when the AFSP's Race for Hope team took to the Chicago streets. October 11, 2026, tagged them as fundraising champs, setting an Illinois record for suicide prevention efforts. A Journey of Passion and Purpose What started 16...

Continue Reading

Top 5 Most Recently Viewed Articles

BIGG Digital Assets Unveils the Intraverse Closed Beta Experience

Updated Category News Views 259

Transforming Digital Engagement with the Intraverse BIGG Digital Assets Inc. or "BIGG" (TSXV: BIGG, OTCQX: BBKCF) is at the forefront of innovation in the digital asset space. Recently, the company proudly announced the launch of a closed beta for the Intraverse, a cutting-edge platform designed to redefine how users interact within digital environments. This initiative...

Continue Reading
Melcor REIT and Developments Move Forward with New Arrangements

Updated Category News Views 202

New Support Agreements by Melcor REIT and Melcor Developments EDMONTON, Alberta – Melcor Real Estate Investment Trust, known as Melcor REIT, and Melcor Developments Ltd. have shared exciting news regarding their collaborative governance. The two entities have established voting support agreements with the Telsec Group and the FC Group, setting a positive trajectory for...

Continue Reading
Full Truck Alliance 2026 Q2 Results: A Mixed Bag

Updated Category News Views 152

Tale of the Tape: Full Truck Alliance Q2 2026 Full Truck Alliance (NYSE: YMM) just rolled out its second-quarter financials, and let me tell you, it's a mixed bag, folks. We're talking a 4.4% bump in net revenue climbing to RMB 3,381.6 million, that’s $498.4 million if you prefer Uncle Sam’s money. However, we’ve seen deeper profits with a net income spike of 6.3%....

Continue Reading
ABC Technologies Expands Lenders for TI Fluid Systems Acquisition

Updated Category News Views 246

ABC Technologies Acquisitions Limited Expands Lender Consortium ABC Technologies Acquisitions Limited, a subsidiary of ABC Technologies Inc., is making strides in its efforts to secure financing for the acquisition of TI Fluid Systems. As part of the ongoing arrangements, the company has recently bolstered its lender consortium to include several prominent financial...

Continue Reading
Pollo AI Unveils Game-Changing Tool for Video Consistency

Updated Category News Views 201

Introducing Pollo AI's Innovative Video Technology Pollo AI is making waves in the field of AI video generation with its groundbreaking feature known as the Consistent Character Video. This new tool enhances the ability to transform still images into high-quality AI videos while ensuring that characters, objects, and scenes remain consistent throughout each frame. The...

Continue Reading