They have several fantastic initiatives under way
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Personally, I think the timing of the Chinese distribution and our buddy Fred Dryer's leveraging of his huge popularity there will be pivotal for sure. They love the man on a HUGE scale in China. If they were Inuit, he could sell them ice cubes! lol Anyhow, what he'll be selling is obviously not tough to sell.
As those revenues ramp up, and it could be faster than some would think, the expansion effort will really see some traction and the fins could drive the pps up toward .50 or even higher. I don't think that P/E will have to remain low as that happens. Not as long as the outlook is clearly pointing right at the massive growth us longs have speculated would happen since the first sales.
Then there's personally drinking the products, of course. The reaction I got from friends and family wasn't a big surprise because I loved the flavors, including the new Mango, but it convinced me that once the capital and distribution channels were in place they'd kick ass in a scorching hot market.
That was before learning of the water deal being cemented. Now I can't find any reason to think this company won't take these brands global and quick. Really quick. Once the deal with Lily Li and crew is inked and under glass everyone will be, or should be anyhow, just as convinced.