Big next few weeks for Rich and ICNB. While I beli
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Posted On: 02/19/2017 1:51:34 PM
Big next few weeks for Rich and ICNB. While I believe he lost a great opportunity to solidify some momentum with all of CB's renewed claim to fame, would love to see a PR or two noting new distribution channels (BevMo to be sure).
I also think the ICNB website (http://www.iconicbrandsusa.com/) should be brought up to speed. It does not have to be fancy, as it is not a big part of the business model but it should not read "coming soon" for weeks/months. Rich needs to pay a few hundred bucks and have someone update it, make it simple, a few navigation links, tell the story a bit, and be done with it. I wouldn't mind them establishing a more vigorous twitter presence as well, just to use to update small (non-PR worthy) business happenings. These are easy fixes and do not cost a great deal - very reasonable expectations in 2017. Perhaps the IR firm he is hiring will fix some of these issues? He should PR the IR firm BTW also.
Rich has delivered on everything he has ever said with regard to ICNB as far as I am concerned but the next few weeks are important. We should already be at .05...time for Rich to lay some pipe for the next leg up. Screwing around in the .02s is absurd.
I also think the ICNB website (http://www.iconicbrandsusa.com/) should be brought up to speed. It does not have to be fancy, as it is not a big part of the business model but it should not read "coming soon" for weeks/months. Rich needs to pay a few hundred bucks and have someone update it, make it simple, a few navigation links, tell the story a bit, and be done with it. I wouldn't mind them establishing a more vigorous twitter presence as well, just to use to update small (non-PR worthy) business happenings. These are easy fixes and do not cost a great deal - very reasonable expectations in 2017. Perhaps the IR firm he is hiring will fix some of these issues? He should PR the IR firm BTW also.
Rich has delivered on everything he has ever said with regard to ICNB as far as I am concerned but the next few weeks are important. We should already be at .05...time for Rich to lay some pipe for the next leg up. Screwing around in the .02s is absurd.
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