Based on developments I've become aware of starting several months ago, they have been doing EXACTLY that for over a year now. That's why the most recent fins were not so hot. You either know that what they're doing is 100% genius or you don't, I guess, at least from what I've been reading here for posts lately.
Funny thing is, most of us who have been long for over 2 yrs. now were already
very aware of the changes being made and why. Starting with Vanessa no longer managing SoCal. I scratched my head at first because Jerry only dropped a few vague hints of great things in the works. I wasn't alone as most were anxious to get the details. Once we did it turned out to be EXACTLY what I had originally based most of my speculation on.
That speculation was that with a great line of beverages for a foundation, the incredible luck to snag an awesome trademark, the fact that market predictions for hemp oil/CBD infused foods/beverages were and are huge, and now add a major high-end water to that...... IT'S A NO-BRAINER that an investment group/company would see the potential and realize that with the capital behind it they could make it huge!!! Nevertheless, it still meant a long term commitment to be holding a lot of shares as the scenario became reality, the future of the company much clearer and the pps started it's climb.