why should the movie not have 20 million plus viewers it'll be on Ultraflix for awhile won't it? how do you know what number of views it'll get seems pretty confident in their targeted audience.. they're promoting this before committed sources
Non-Transferable
Turkish Brands Host American Filmakers Across Three Continents
FEBRUARY 10 · PUBLIC
Turkish Airlines, The Turkish Ministry of Tourism and VIP Tourism Agency are introducing the trip of a lifetime for American audiences in Non-Transferable, a romantic comedy slated to premiere worldwide next year on various digital, in-flight and VOD platforms. In a unique co-branding deal, a cast and crew of popular American YouTubers filmed on location across three continents, showcasing many overlooked destinations and exotic landscapes including Istanbul, Ephesus, Pammukkale, Cappadocia and Datca. Non-Transferable represents the biggest brand integration yet in a successful trend of YouTubers transitioning to the big screen in films like The Outfield, Camp Takota, Expelled and Smosh: The Movie. “Turkish Airlines has a rich history of connecting our passengers to the world, and we’re excited to be part of this film that shares our culture and helps widen the world for a broad audience across the globe,” said Dr. Ali Genç, Senior Vice President, Media Relations, Turkish Airlines.
The cast, lead by Streamy award-winning actress, Ashley Clements (The Lizzie Bennet Diaries) and Brendan Bradley (who also directs) includes Shanna Malcolm (HeyYoShanna), Joey Richter (StarKid), Julia Cho (Hipsterhood), Daniel Vincent Gordh (Starz' Hollywood Acting Studio), Jessica Andres (Emma Approved), Christopher Nicholas Smith (Harvard Sailing Team).

Crew of Non-Transferable filming in front of the Library of Celsus in Ephesus
Another unique co-star is getting just as much screen time and attention: Turkey's breathtaking destinations will be featured throughout the film including Istanbul, Bademli, Ayvalik, Cunda, Ephesus, Pamukkale, Sagalassos, Datca and Cappadocia. To film on location in Turkey, the filmmakers were hosted by The Ministry of Tourism and V.I.P. Tourism who coordinated partnerships with Turkish Airlines, Martı Hotel Istanbul and The Martı Hemithea and Argos Inn, Sagalassos Lodge and Borusan Discovery. “This partnership takes digital stars to the next level by developing an original love story that organically integrates international travel,” says Bradley, “Because our story centers around the trip of a lifetime, our sponsors and host country become characters in our universe while still allowing the brand and film’s creative credibility to remain intact.”
Non-Transferable will also utilize a transmedia strategy of vlogs and social posts to allow fans to interact with the film's characters and universe leading up to the premiere. What’s more astonishing is that not a penny was exchanged to secure either placement. Instead, Turkish Airlines, VIP and the Tourism Board provided locations and branding that ultimately helped offset what would have otherwise been incrementally prohibitive production costs to shoot the film's many scenes in airports, hotels and exotic destinations.

Cappadocia, Turkey
“The themes and story of Non-Transferable center around the spirit of the sharing economy and a Millenial approach to social currency. In the film, a young woman trades something she has in abundance to gain something she needs. We honored this spirit when it came to finding Sponsors to produce the film." Bradley explains, "The contributions each partner brings to the project are the standard cost of doing business within our individual industries. Yet through this collaboration, sharing resources converts our individual loses into our mutual gain - a marketing and promotional tool that helps everyone stand out from the competition.” Non-Transferable centers around a young woman who, after a break up, is stuck with travel reservations in her ex-boyfriend’s name. Bradley originally penned the story five years ago as “a 90’s RomCom for the millennial traveler.” Last November, a similar story went viral of a man using social media to find a woman with his ex-girlfriend’s name to travel the world. The real life story reportedly received over 3 Billion online impressions and shares, becoming one of the world’s most viral human interest story, ever.
“We've seen more success in resonate storytelling than viral serendipity. The immediate audience of our influencers is a wonderful asset to help launch the film, but ultimately we're telling a universal story that has potential in dozens of markets beyond youtube fan service.” Bradley continues, “As the online community literally grows up, they deserve to mature with their idols into high concept, long form entertainment franchises.”
Non-Transferable is part of this larger marketing strategy to create content that engages millenial travelers while also promoting Turkish Airlines and VIP's tourism services and partners around the world. Updates about the film can be found at www.NonTransferableFilm.com.
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Non-Transferable
Turkish Brands Host American Filmakers Across Three Continents
FEBRUARY 10 · PUBLIC
Turkish Airlines, The Turkish Ministry of Tourism and VIP Tourism Agency are introducing the trip of a lifetime for American audiences in Non-Transferable, a romantic comedy slated to premiere worldwide next year on various digital, in-flight and VOD platforms. In a unique co-branding deal, a cast and crew of popular American YouTubers filmed on location across three continents, showcasing many overlooked destinations and exotic landscapes including Istanbul, Ephesus, Pammukkale, Cappadocia and Datca. Non-Transferable represents the biggest brand integration yet in a successful trend of YouTubers transitioning to the big screen in films like The Outfield, Camp Takota, Expelled and Smosh: The Movie. “Turkish Airlines has a rich history of connecting our passengers to the world, and we’re excited to be part of this film that shares our culture and helps widen the world for a broad audience across the globe,” said Dr. Ali Genç, Senior Vice President, Media Relations, Turkish Airlines.
The cast, lead by Streamy award-winning actress, Ashley Clements (The Lizzie Bennet Diaries) and Brendan Bradley (who also directs) includes Shanna Malcolm (HeyYoShanna), Joey Richter (StarKid), Julia Cho (Hipsterhood), Daniel Vincent Gordh (Starz' Hollywood Acting Studio), Jessica Andres (Emma Approved), Christopher Nicholas Smith (Harvard Sailing Team).

Crew of Non-Transferable filming in front of the Library of Celsus in Ephesus
Another unique co-star is getting just as much screen time and attention: Turkey's breathtaking destinations will be featured throughout the film including Istanbul, Bademli, Ayvalik, Cunda, Ephesus, Pamukkale, Sagalassos, Datca and Cappadocia. To film on location in Turkey, the filmmakers were hosted by The Ministry of Tourism and V.I.P. Tourism who coordinated partnerships with Turkish Airlines, Martı Hotel Istanbul and The Martı Hemithea and Argos Inn, Sagalassos Lodge and Borusan Discovery. “This partnership takes digital stars to the next level by developing an original love story that organically integrates international travel,” says Bradley, “Because our story centers around the trip of a lifetime, our sponsors and host country become characters in our universe while still allowing the brand and film’s creative credibility to remain intact.”
Non-Transferable will also utilize a transmedia strategy of vlogs and social posts to allow fans to interact with the film's characters and universe leading up to the premiere. What’s more astonishing is that not a penny was exchanged to secure either placement. Instead, Turkish Airlines, VIP and the Tourism Board provided locations and branding that ultimately helped offset what would have otherwise been incrementally prohibitive production costs to shoot the film's many scenes in airports, hotels and exotic destinations.

Cappadocia, Turkey
“The themes and story of Non-Transferable center around the spirit of the sharing economy and a Millenial approach to social currency. In the film, a young woman trades something she has in abundance to gain something she needs. We honored this spirit when it came to finding Sponsors to produce the film." Bradley explains, "The contributions each partner brings to the project are the standard cost of doing business within our individual industries. Yet through this collaboration, sharing resources converts our individual loses into our mutual gain - a marketing and promotional tool that helps everyone stand out from the competition.” Non-Transferable centers around a young woman who, after a break up, is stuck with travel reservations in her ex-boyfriend’s name. Bradley originally penned the story five years ago as “a 90’s RomCom for the millennial traveler.” Last November, a similar story went viral of a man using social media to find a woman with his ex-girlfriend’s name to travel the world. The real life story reportedly received over 3 Billion online impressions and shares, becoming one of the world’s most viral human interest story, ever.
“We've seen more success in resonate storytelling than viral serendipity. The immediate audience of our influencers is a wonderful asset to help launch the film, but ultimately we're telling a universal story that has potential in dozens of markets beyond youtube fan service.” Bradley continues, “As the online community literally grows up, they deserve to mature with their idols into high concept, long form entertainment franchises.”
Non-Transferable is part of this larger marketing strategy to create content that engages millenial travelers while also promoting Turkish Airlines and VIP's tourism services and partners around the world. Updates about the film can be found at www.NonTransferableFilm.com.
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