Just found this board today...so much more sane than "the other place." Completely agree that much of today's red was due to absurd expectations made by pumpers on the other board. Today, as Rich has alerted a number of folks was all about CB's participation with SI. The idea that she would be on Jimmy Kimmel (completely unfounded) and/or discuss Bellissima on The Today Show got a lot of amateurs lathered up and when it didnt happen, they panic sold. But here we are, everything is in front of us, CB hosts on Friday maybe she gets a plug in, maybe not, distribution news should be coming, sales figures after that. I have no idea where the PPS will be in the next weeks/months but I strongly believe this will continue a bullish march upwards over time.