they've realistic expectations The Lightning team
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Posted On: 02/14/2017 11:40:59 AM
they've realistic expectations
The Lightning team and the filmmakers have been fantastic in seeking out new and innovative ways to release this picture. We are excited to leverage SWIG’s digital distribution and marketing capabilities with UltraFlix proprietary encoding and streaming technology to provide an amazing viewing experience.
James Walker, President of Lightning Entertainment, and Forest Robin, Head of Digital Distribution lead the team working with the filmmakers spearheading this distribution deal.
Walker noted “The entertainment industry is looking increasingly at new models using the digital platforms to release and bring attention to films in ways other than through costly P&A.
Lightning Entertainment is positioned to leverage our relationship with SWIG Media’s next generation digital distribution capabilities and content partners to bring wonderful new movies like nonTransferable to the market in new and unique ways.
By combining the world premiere release in stunning 4K Ultra HD on UltraFlix with the Premiere Cast Party streaming on Facebook live, we are anticipating reaching well over 20 million customers tonight.”
The Lightning team and the filmmakers have been fantastic in seeking out new and innovative ways to release this picture. We are excited to leverage SWIG’s digital distribution and marketing capabilities with UltraFlix proprietary encoding and streaming technology to provide an amazing viewing experience.
James Walker, President of Lightning Entertainment, and Forest Robin, Head of Digital Distribution lead the team working with the filmmakers spearheading this distribution deal.
Walker noted “The entertainment industry is looking increasingly at new models using the digital platforms to release and bring attention to films in ways other than through costly P&A.
Lightning Entertainment is positioned to leverage our relationship with SWIG Media’s next generation digital distribution capabilities and content partners to bring wonderful new movies like nonTransferable to the market in new and unique ways.
By combining the world premiere release in stunning 4K Ultra HD on UltraFlix with the Premiere Cast Party streaming on Facebook live, we are anticipating reaching well over 20 million customers tonight.”
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