El Pollo Loco Pays Homage to Legendary Grill Master Pedro

New Post Public Reply Private Reply Replies (0) Message Board
News Desk 2018
43
El Pollo Loco Pays Homage to Legendary Grill Master Pedro Lopez

COSTA MESA, Calif., Feb. 09, 2017 (GLOBE NEWSWIRE) -- El Pollo Loco (Nasdaq: LOCO ), the nation's leading fire-grilled chicken chain, today announced the launch of a new television advertisement which honors longstanding Grill Master Pedro Lopez as part of its “Road to Authenticity” campaign. The advertisement showcases a local Los Angeles hero, shining a spotlight on a unique and significant element of the El Pollo Loco brand – its skilled Grill Masters. A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/Attachm...d850b06278

“When I first joined El Pollo Loco, I was astounded by the many Grill Masters that have been with the company for more than 20 years - it’s truly a testament to the art of grilling a product that is differentiated and handcrafted with care,” said Steve Sather, Chief Executive Officer at El Pollo Loco. “Our Grill Masters are local heroes and it’s exciting to introduce to the public one of the many Grill Masters that make our brand so special.”

Pedro Lopez has served as a Grill Master since 1985 and continues to craft authentic, citrus-marinated, fire-grilled chicken at the original El Pollo Loco on Alvarado Street in Echo Park. The advertisement celebrates Mr. Lopez’s history with the brand, highlighting how he has mastered the shared language of open flame and grilled chicken, allowing each guest he serves to enjoy the best flavors that El Pollo Loco has to offer.

“Pedro Lopez is deeply engrained in the history of our brand and reflects the spirit and authenticity of El Pollo Loco,” added Ed Valle, Chief Marketing Officer at El Pollo Loco. “He has dedicated 32 years to serving the guests of the Alvarado Street restaurant and we’re thrilled to honor him with this advertisement.”

The video is the second spot in the brand’s “Road to Authenticity” campaign, which launched earlier this year as a tribute to El Pollo Loco’s Los Angeles roots and iconic brand story. El Pollo Loco’s new “Road to Authenticity” spot featuring Pedro Lopez can be viewed here .

About El Pollo Loco: El Pollo Loco (Nasdaq: LOCO ) is the nation's leading fire-grilled chicken restaurant chain renowned for its masterfully citrus-marinated, fire-grilled chicken and handcrafted entrees using fresh ingredients inspired by Mexican recipes. With more than 460 company-owned and franchised restaurants in Arizona, California, Nevada, Texas and Utah, El Pollo Loco is expanding its presence in key markets through a combination of company and existing and new franchisee development. Visit us on our website at ElPolloLoco.com .

Like: www.facebook.com/ElPolloLoco Follow on Twitter: @ElPolloLoco Follow on Instagram: @ElPolloLoco Subscribe: www.youtube.com/OfficialElPolloLoco Join e-club:   www.elpolloloco.com/locorewards   Join Our Team:   www.elpolloloco.com/careers

Media Contact: Christine Beggan, ICR LOCO@icrinc.com 203-682-8329

Scroll down for more posts ▼

Top 10 Most Recent News Articles

Lilly's Retatrutide Outshines Ozempic in Key Diabetes Trial

Updated Category News Views 49

Lilly's Breakthrough in Diabetes Treatment Eli Lilly's retatrutide is stirring up the diabetes treatment waters. The latest Phase 3 comparison to Ozempic's top dose reveals some surprising results. I'm not one to toss out kudos lightly, but this could be a genuine game-changer if things hold steady. A1C Reductions: A Close Look at the Numbers We’re staring down the...

Continue Reading
Virginia Cancer Specialists: Leaders in Trusted Cancer Care

Updated Category News Views 69

Decades of Trust in Cancer Care Virginia Cancer Specialists isn't just another name in the sea of healthcare providers. That pride they're feeling? Well, they've got every right to it. Just slapped their physicians' names all over the latest Washingtonian's Top Doctors list for 2026. And this isn’t some under-the-table handshake deal. No, this list is shaped by peer...

Continue Reading
Heart Failure Certification Highlights Quality at Two Centers

Updated Category News Views 55

Celebrating Milestones in Healthcare Certification Out there in the Bronx, two skilled nursing facilities just snagged a certification that means they're playing in the big leagues of heart failure care. Holliswood Center and Bushwick Center, both under the Centers Health Care umbrella, have been awarded the Skilled Nursing Facility Heart Failure Certification from none...

Continue Reading
Radiation Oncologist Dr. Pennock Honored: A Closer Look

Updated Category News Views 56

An Honor from The Inner Circle Sometimes, in a field stuffed with brilliant minds, a beacon stands out. That's Dr. Michael M. Pennock for you—a man who doesn’t just treat cancer patients but transforms their journeys with precision and empathy. Recognized as a Pinnacle Lifetime Member by The Inner Circle, Pennock’s dedication in the field of radiation oncology is...

Continue Reading
California Cash Surplus Raises Investor Eyebrows

Updated Category News Views 44

California's Unexpected Financial Bounty Kicking things off with a real humdinger: California's September cash flow exceeded expectations by a whopping $2.9 billion. That's not chump change, folks. It's like finding an extra twenty in your coat pocket but on a much grander scale. Impressively, the state's General Fund receipts tallied up to $22.9 billion, surpassing the...

Continue Reading
Miracle League Marks Two Decades with Big Fundraising Win

Updated Category News Views 66

A Double Decade Celebration of Dream and Dedication The Miracle League of the Triangle sure knows how to throw a party—for them, it's not just a gala; it's a testament to two decades of turning dreams into reality. On October 13th, over 300 guests gathered at the Angus Barn Pavilion in Cary, NC, proving that passion for inclusive baseball is just as alive as it was 20...

Continue Reading
Ruizhi Unveils Trio of High-Tech Paper Bag Machines

Updated Category News Views 0

Cutting-Edge Unveiling at All in Print China 2026 In the bustling expo halls of the Shanghai New International Expo Centre, Ruizhi Machinery rolled out the red carpet for its latest inventions, stealing the limelight at the All in Print China 2026. Now, these were not your run-of-the-mill paper bag makers; we're talking about a set of machines that could redefine the gig...

Continue Reading
Data Breach at Lumara Bio: Privacy Lawsuits Loom

Updated Category News Views 117

Another Day, Another Data Breach It seems like you can’t throw a stone without hitting a data breach these days—and this time, it’s Lumara Bio USA’s turn under the spotlight. The Princeton-based oncology therapeutics outfit, part of Germany’s ITM Isotope Technologies, spilled some beans it never meant to. We're talking some pretty sensitive stuff here, folks....

Continue Reading
Global Photo Contest Highlights Wetland Wonders

Updated Category News Views 50

Sparking Global Dialogue Through Photography Ever thought a photo could spark a conversation across continents? That's exactly what's happening with the 2026 Nandagang International Wetland Photo Contest. This ain't just any photo op—it's a call to action, a rallying cry using the beauty of nature to highlight the urgency of wetland conservation. From Local to Global:...

Continue Reading
Xyte's Record Quarter: Surging Demand & New CEO

Updated Category News Views 30

Setting New Records in the AV Industry There's buzz in the air over in Hoboken, New Jersey. Xyte, the AI cloud maestro you're starting to hear about more and more, has just smashed its own records this past September. It's not just a flash in the pan, either—this isn't the first time they've knocked it out of the park. Thanks to burgeoning enterprise demand and a...

Continue Reading

Top 5 Most Recently Viewed Articles

Curved Temperature Monitor Patch Market Dynamics Unveiled

Updated Category News Views 131

The curved temperature monitor patch market is on a calculated climb, projected to leap from $0.5 billion in 2023 to $0.9 billion by 2033. This isn't just a number game—it's a reflection of how rapidly healthcare's pulse is evolving. With a compound annual growth rate (CAGR) of 5.5%, this segment isn’t merely tagging along; it’s setting the pace as demand for...

Continue Reading
Eagles Team Up with Marine Sanctuary for Seabird Research

Updated Category News Views 232

New Partnership for Marine Conservation The initiative titled "Birds Supporting Birds" marks an exciting collaboration aimed at advancing seabird research. This partnership involves the Philadelphia Eagles working alongside the National Marine Sanctuary Foundation to back the ongoing Shearwater Tagging Project at NOAA's Stellwagen Bank National Marine Sanctuary. The goal...

Continue Reading
Jeffs Brands Sees Significant Gains with New Acquisition Deal

Updated Category News Views 211

Jeffs Brands Ltd Gains Momentum with New Acquisition Jeffs Brands Ltd (NASDAQ: JFBR) is experiencing a notable surge in its stock value as the company announces a strategic acquisition. Its subsidiary, Smart Repair Pro, has finalized a deal to acquire Pure NJ Logistics LLC for a total of $2.6 million. This landmark agreement marks a significant step for Jeffs Brands in...

Continue Reading
Alibaba's AI Ventures Fuel Growth Amid Government Stimulus

Updated Category News Views 205

Economic Surge in Hong Kong Stocks In a remarkable display of bullish sentiment, Hong Kong's stock market experienced a significant uptick, with the Hang Seng Index skyrocketing 2.5% to 24,183.07. This marks its highest point since January 2022, culminating in a year-to-date gain of approximately 23.37%. Alibaba's Notable Performance A focal point of the lively market was...

Continue Reading
AI Transformations in Pharmaceutical Markets Through 2032

Updated Category News Views 134

AI Transformations in the Pharmaceutical Landscape The pharmaceutical industry is on the brink of a technological revolution, driven largely by the incorporation of Artificial Intelligence (AI). With a market valuation of USD 1.73 billion in 2024, projections estimate it will soar to USD 13.46 billion by 2032, reflecting a remarkable compound annual growth rate (CAGR) of...

Continue Reading