At what point does Bill McKay see the Twitter meltdown
At what point does Bill McKay see the Twitter meltdown yesterday as a net negative to his company and brand?
At a certain point, your IR group blasting shareholders, calling them names, calling them stupid, urging them to sell, etc becomes a civil and legal liability. Why put up with an entity that is supposed to free up your time to focus on day to day and instead, steers irate shareholders to your doorstep for basic answers?
Their early attitude and arrogance turned off many large shareholders and that was followed by their hyping of the stock with no responsibility for failed results. Now they want investors to "sale their shares" because they are too stupid to daytrade.
Their public excoriation of TraderJeff as a moderator of a stock board is beyond juvenile not to mention completely unprofessional. Moderators are in place to ensure dialogue exists in terms of TOU - not to be a cheerleading sounding board for the company.
Maybe they should focus on enhancing company visibility with potential customers and investors instead of blasting shareholder value and ranting on Twitter. This could help drive shareholder value forward which is the ultimate fiduciary responsibility held by mgmt/directors.
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