PAPA.185 72 MILLION DOLLAR NEW$ Mama's Direct To

PAPA .185 72 MILLION DOLLAR NEW$ 

Mama's Direct To Deliver World Class BBQ At Home PR Newswire "Press Releases US - English" 

YORBA LINDA, Calif. , May 17, 2012 /PRNewswire/ -- Papa Bello Enterprises (PINK Sheets: PAPA) announces relationship with Ubon's Productions, LLC ; begins adventure down the BBQ trail. 

Mama's Direct will enter the BBQ industry like no other company has done before. The partnership with Ubon's,Celebrities and Professional Athletes is expected to sell over 9,000,000 meals and generate over $72,000,000 in gross revenue over the next 24 months by delivering the fantastic BBQ to families throughout the world. 

The WorldFamous Ubon's Grand Champion BBQ will soon be available everywhere! Have you ever watched one of those great BBQ shows on television, found yourself drooling and hungry, and then tried to make the food at home? It's just not the same! 

82% of Americans own a BBQ and 56% of them BBQ year around. The Hearth, Patio & Barbecue Association (HPBA) has conducted the HPBA Barbecue Lifestyle; Usage & Attitude Study says this is a trend that will continue for the foreseeable future. 

"Tales from the BBQ Trail" is the story of how America sits at a common table. Known as the first families of Mississippi barbecue, the Ubon and Rosen family have been cooking together for over twenty years, having been awarded nine BBQ championship titles since 1996. Their story is the essence of what makes this country so great and what makes BBQ so essential to America. 

Mama's Direct is a sponsor of the "Tales from the BBQ Trail" reality TV productionand Mama's will package, market, and sell Ubon's line of grand championship winning BBQ foods worldwide. Using Mama's patented cooking methods, Ubon's products are cooked to perfection with a resulting taste as if they had just been prepared by one of Ubon's master grillers. 

With Former NFL defensive lineman, and Ubon's 2012 spokesperson Warren Sapp , and Ubon's legendary BBQ specialists Garry Roark and daughter Leslie "The Barbecue Princess" Roark Scott , this partnership will bring Mama's its first exposure and recognition on television, at BBQ events, and on the shelves. 

Mama's Direct cares about community, food, American heritage, and in spreading the national story of how fantastic tasting food and relationships are a splendid event. This partnership not only brings families together, but also brings in a solid revenue stream into Mama's Direct and Papa Bello Enterprises . 

"We're proud of the relationship we have with the Ubon's," states Jim Wheeler , CEO of Papa Bello Enterprises . "This is our first announcement of many partnerships with world famous cooks, kitchens, and celebrities. Ubon's barbecue is recognized by many as one of the top tasting BBQ available, and we are so confident in the future success of this product that they are one of the first to be packaged and sold. Please join us in celebrating a summer of food, family, the Ubon's, and Mama's Direct." 

About Papa Bello Enterprises : 

Founded in 2005, and based in Yorba Linda, CA , Papa Bello Enterprises (PINK Sheets: PAPA) owns and operates a diversified group of companies as majority owned subsidiaries. In addition, Papa provides expansion tools and operational support services to growth-stage businesses. The company was founded on the principles of providing the consumer with the highest standards of quality, value, and service. Additional information may be found atwww.pbe.us.com 

Forward-Looking Statements Disclosure This press release may contain "forward-looking statements" within the meaning of the federal securities laws. In this context, forward-looking statements may address the Company's expected future business and financial performance, and often contain words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "seeks," "will," and other terms with similar meaning. These forward-looking statements by their nature address matters that are, to different degrees, uncertain. Although the Company believes that the assumptions upon which its forward-looking statements are based are reasonable, it can provide no assurances that these assumptions will prove to be correct. All forward-looking statements in this press release are expressly qualified by such cautionary statements, risks, and uncertainties, and by reference to the underlying assumptions. 

Contact: Jim Wheeler of Papa Bello Enterprises , 22600 Savi Ranch Parkway , Yorba Linda, Calif. 92887, (888) 641-2626. 

SOURCE Papa Bello Enterprises