$ETST The new CMO, Sergio Castillo, will begin focusing on brand development, starting with a rebranding process. The company will be getting a new slogan, and color palette, along with a newly updated search-optimized e-commerce website to help increase direct-to-consumer sales. This brand-building will lead to more media production from store marketing design to apparel.
https://finance.yahoo.com/news/earth-science-...00276.html
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