here's a glimpse of what the ad revenue potential
Post# of 96879
Markus Schubert, EVP and Head of Software Development noted that every aspect of the video delivery, including ingestion, geo-sensitive ad insertion, rights management, transactions and all other business management tasks, have been combined and are managed by a single multi-dimensional Big Media Distribution Data Bank. "Furthermore", added Markus Schubert,” intelligence added to both the player on the user side and the Central Data Manager, provides us with highly advanced geo-location information about where the content is being watched, which enables the placement of local ads, and minute by minute content viewing information, both of which are very valuable to sponsors". Beyond dramatically reducing the cost of distribution, with the combination of extreme compression, and the elimination of transcoding and CDN costs, Swig Global Television Network also formed a relationship with Vidillion, a Company uniquely positioned to monetize worldwide distribution. "Given our global focus, Vidillion's proprietary patent pending software, which allows precisely targeted ads based on device, profile, geography, language and their individualized ads per viewer, provides the ability to maximize ad revenue per country, is a major plus for our content provider partners globally." stated Gulas. Dennis Nugent, Founder and COO of Vidillion added that that Vidillion delivered CTV ads to 98 countries last month, and emphasized their ability to maximize fill rate and revenue.