Analysis using amazon reviews: Disclaimer: this

Analysis using amazon reviews:

Disclaimer: this is not an official analysis, and does not contain complete information about sales figures, do not invest based on these numbers. I am not responsible for how you use this information.

So, here is a comparison just for beef jerky because it is their fastest growing product. In this comparison i am using amazon reviews to reflect performance, so comparing to top selling beef jerky brand Jack links, and using data from this article on 2015 revenue numbers http://www.cspdailynews.com/category-data/cmh...nacks-2016.

Amazon reviews to date as of 1/22/2017:

jack links-2711

hjoe beef jerky 25

time frame:
Jack links - aprox. 10 year or 120 months
HJoe - aprox. 4 months

Here are some calculation for for comparison

review scale calculation:

JL = jack link's reviews
hjoe = hjoe reviews

JL/120 months = 2711/120 = 22.59 average reviews per month
hjoe/4 months = 25/4 = 6.25 average reviews per month

Scale of hjoe jerky Compared to Jack links:

22.59 /6.25 = JL has aprox. 3.61 more reviews per month than hjoe's jerky
that means that hjoe growth scale is 1/3.61 of Jack links.

Revenue:

jack links revenue based from the article, I tallied a total of $359 million per year

so using the scale from the reviews, that would mean that hjoe has the potential to have 1/3.61 * $359 mil or $99.44 million revenue per year.



Of course these numbers are not taking into effect the variation in growth from month to month, and actual sales figures of hjoe's jerky. Also the market for beef jerky may have change in 2016.