I have to add that, while I agree with that logica
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I'm more comfortable than ever continuing to build a large position ahead of those developments being written into history. I see where they're at currently as having the foundational building blocks for that success firmly in place.
Undying persistence to create a winning brand was the early clue, getting it right and landing the water deal was next and awesome, now we'll see the capital for strong marketing and acquisition fueled growth which will accelerate it all and internationally to boot. Very promising indeed.