Mercury Marine expands joystick technology to tow

FOND DU LAC, WI --(Marketwired - January 09, 2017) - Mercury Marine, the world's leading manufacturer of recreational marine engines, today officially announced the launch of Joystick Piloting for Inboards on single-engine tow sport boats. The joystick technology allows the engine to work with bow and stern thrusters to provide ultimate vessel control and a superior driving experience for the boater. The system is designed to work with the tow sports variants of Mercury's new and award-winning range of purpose-built marine inboard and sterndrive engines.

Dealers and consumers around the country are raving about the newest technology from Mercury Marine: https://youtu.be/tsYtsPSSAPo

"The migration of our joystick technology, specifically Joystick Piloting for Inboards, is intended to disrupt a segment of the market that has never seen this technology before," said David Foulkes, Mercury Marine vice president of product development, engineering and Racing & Brunswick Corporation chief technology officer. "This is the latest in our evolution of our Joystick Piloting system, which began in 2007 and continues to evolve much to the delight of boaters around the world."

For boatbuilders and boat dealers alike, Mercury's new Joystick Piloting for Inboards brings the boat package in line with the latest vessel control technology, ultimately providing a better, more confident boating experience. Boaters will also benefit from the ability to execute a "power turn" to quickly turn around to pick up a tow sports rider.

In addition, Mercury has updated its Smart Tow to accommodate the lower speeds required by wake surfers. This feature allows tow sports boaters to choose a preset launch profile and cruise speed, providing a consistent, perfect ride for the wake surfer or wake boarder.

"We have done extensive testing and VOC with consumers, OEMs and dealers, and the feedback has been universal -- this product is exactly what the tow sports market needed," said Foulkes. "We expanded on our award-winning Joystick Piloting platform, and created a product that we feel will greatly enhance the tow sports experience."

Other key features of Mercury's Joystick Piloting for Inboards system:

• Single engine inboard joystick: An industry exclusive.
• Engine compatibility: The JPI system is compatible with gasoline or diesel propulsion systems.
• Thruster Compatibility: The JPI system is compatible with Vetus or Side Power brand thrusters. This allows for ease of integration at the OEM level and allows boaters to enjoy Joystick Piloting for Inboards with almost any inboard boat package they choose.

Joystick Piloting for Inboards will be on display during the 2017 boat show season beginning with the Houston Boat Show. Mercury will also continue to display its next-generation Joystick Piloting System for Verado outboards , Axius gas and diesel sterndrives and Zeus pod drives that was released at the 2016 Miami International Boat Show.

About Mercury Marine Headquartered in Fond du Lac, Wis., Mercury Marine is the world's leading manufacturer of recreational marine propulsion engines. A $2 billion division of Brunswick Corporation ( NYSE : BC ), Mercury provides engines, boats, services and parts for recreational, commercial and government marine applications, empowering boaters with products that are easy to use, extremely reliable and backed by the most dedicated customer support in the world. Mercury's industry-leading brand portfolio includes Mercury and Mariner outboard engines; Mercury MerCruiser sterndrive and inboard packages; MotorGuide trolling motors; Mercury propellers; Mercury inflatable boats; Mercury SmartCraft electronics; Attwood marine parts; Land 'N Sea marine parts distribution; and Mercury and Quicksilver parts and oils. More information is available at mercurymarine.com.