What Is Your 4K / UHD Strategy?
Published on December 20, 2016
Stephen J. Kerr (SJK) Sarah Nean Bruce (SNB)
Why aren’t more of the independent distributors capitalizing on the growing demand for 4K content?
Other than technology leaders like Dean Devlin at Electric Entertainment, who says that he has been “mastering in 4K for years,” I think most sales agents and distributors have not recognized that 4K is the de facto heir apparent to HD. More importantly, I think most independent distribution companies do not yet know how to monetize their existing content in 4K / UHD, that is presently in 2K or 1080p / HD. Nor do they know how to make the new crop of 4K films and television shows available to the growing number of 4K-ready platforms. The home consumer installation of 4K televisions, computer screens, and handheld devices had been relatively small up to 2016, but it has grown rapidly in the past year. Just go to any Best Buy or Costco and watch the stream of 4K Ultra HD devices rolling out the front door. 2014, or 2015, was probably not the time to jump on the 4K bandwagon – but 2016 was, and 2017 is most definitely the year to go 4K.
4K/Ultra HD, is the undisputed darling of the over-the-top (OTT) video community. Amazon Studios is shooting all of its original content in 4K; Netflix is out with their $11.99-per-month 4K streaming package for Ultra HD content. YouTube, UltraFlix , Sony and M-Go, among others, are all trying to fill the 4K void.
And where the OTT providers go, the cable companies cannot and will not be far behind..." (more)