I wish she would take this share option now. That

I wish she would take this share option now. That way, we know she will push even harder for ICNB to do well. My only concern, is that I have not heard her ever, make any reference to ICNB. She references her Bellissima brands and the fact that Rich is her partner, but she needs to put the company's name (ICNB) on the map out there. Why? I don't know, but it's an observation on my part.