NEW YORK, Dec. 30, 2016 (GLOBE NEWSWIRE) -- With only a couple days left in 2016, 800Fund.com wants its small to medium-sized business owners to be prepped and ready to step into a successful 2017. One way to get prepared for a prosperous new year is to begin thinking differently about your current small business marketing, as well as, looking ahead to the 2017 trends.
Keeping in step with the current small business marketing trends isn’t just a great asset to have, but rather a strategic part of business survival in a world crowded with businesses. It is a necessity in creating a future and growth for your small business in lieu of simply focusing efforts on outdoing present-day competition.
800Fund.com understands that staying current with marketing and technology trends is an essential element for their small to medium-sized business consumers to expand and flourish properly. The alternative funding leader also understands that while these necessities will pay off for the overall revenue and growth of your small to medium-sized business, staying ahead of the competition can be costly. Keeping that in mind, 800Fund.com is committed to supporting the needs of their small to medium-sized business clientele by providing information on current small business trends and assisting their clientele by way of offering alternative lending solutions to traditional banking.
Let’s take a look at a few small business marketing growth strategies for a successful 2017:
Big Data for Small Businesses Many small business owners have the misconception that this particular trend is simply a push to become data-driven. Under this thought process, small businesses and large corporations alike would be able to simply allow big data and a few select analytics tools to make all of their business related decisions. The majority of businesses do not have the high-end, big data tools, existing data culture or specialized staff on hand to make this a plausible scenario.
In reality, businesses with a strategy for success are pairing their data-born insights with their existing knowledge of applicable trends within their specific business niche and region. These businesses also implement easy-to-understand analytics tools that assist in making sense of the data to improve overall business strategy and success. This is a far more realistic approach that yields the safety and best results that don’t require an overly expensive IT overhaul or a large investment in something that will not heed a great return.
Be Mobile-Centric Mobile users spend 86% of their time on mobile apps, and only 14% on the mobile versions of websites. With 72% of Americans checking their phones at least once per hour with 90% on apps, businesses with an online presence should consider adding a mobile app to their arsenal for success.
Studies have shown that apps increase consumer engagement and provide your business with much needed customer data and, in turn, increase the ways that you effectively connect with your growing customer base. Mobile app design doesn’t have to break the bank. It can be done inexpensively and has proven to benefit even the smallest companies by growing brand awareness and increasing revenue.
You should ask for essentials only when designing an app for your business. The recipe for success with a mobile app is making the checkout process as simple as possible. In this case, simplicity equals success, so no redirections, misleading links, distractions or buttons. Consumers prefer a user-friendly design with bigger input fields and without any needless element. Immediacy is also a key factor in mobile purchasing. The mobile consumer wants to pay with a tap. This means purchasing should be reduced to one action.
Invest in Video Content Video marketing has proven its value as an extremely powerful and compelling way to deliver interesting content and boost consumer loyalty. Recent research reflects that approximately 60% of consumers prefer to watch content instead of simply reading it.
This research has also shown that consumers prefer to receive content-based marketing messages rather than messages that are considered ad-based. Marketing with good content is considered informational and engaging, while ad-based messaging is considered interruptive and irritating to a large percentage of today’s consumers.
Video marketing can be done within the realms of a realistic small business budget. There are a number of creative ways to implement this marketing trend in 2017 without attaching a major expense. The power of delivering video content continues to build momentum and is an essential addition to your business growth strategy for 2017.
Need Funding? Marketing & tech trends come and go, but in order to properly capitalize on growth, you must stay current. Mobile will continue to be entrenched within the business world, so be sure that your business is well-supported. 800fund.com understands that working capital is a necessity for growth and success. For this reason, the company furthers its commitment to support and service their small to medium-sized business clientele while powering local economic growth by way of providing alternative lending solutions to traditional banking.
After over a decade of finding ways to approve business owners that have long faced the struggles of securing funding through banks and other lenders, 800fund.com prides itself in its “1 to 1” program that starts at just $1,000 and advances up to $1 million with working capital repayment terms from 30 days to 24 months. In addition to this specially designed program, 800fund.com simplifies and expedites a traditionally lengthy process with swift decisions and same- or next-day financing in order to meet the needs of today’s small to medium-sized businesses.
For business owners that are interested in the program they can visit www.800fund.com or call (212)865-3863.
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ABOUT 800FUND.COM : 800fund is a leading merchant cash advance and short-term alternative lender to small- and medium-sized businesses. It is headquartered at 30 Broad Street, New York, NY, and has a number of affiliate offices throughout the US and abroad.
Contact Information: 800fund.com, LLC 30 Broad Street, 28th FL. New York, NY 10004 T: (212) 865-3863
