Investor rating = STRONG BUY: (RNHB)
Rocky Mountain announces exclusive distribution in China for its hemp-infused beverages
US-based Rocky Mountain High Brands, Inc. has recently announced that it has entered into an agreement with Rocky Mountain High Brands China, a non-affiliated distributor based in Beijing for exclusive distribution of its current line-up of hemp-infused beverages in China.
Li Li, President of Rocky Mountain High Brands China, is originally from Beijing, and has spent the last several months establishing Rocky Mountain High Brands China and has opened an office in Beijing. She represents many affluent Chinese investors who have expressed a strong interest in marketing and distributing Rocky Mountain High Brands products in China.
Michael Welch, President and Chief Executive Officer of Rocky Mountain High Brands, said, “We are pleased to expand our relationship with Mrs. Li Li. We appreciate her long and diligent efforts in establishing Rocky Mountain High Brands China so that we will have a vehicle to distribute our beverages throughout China. The market research we have conducted on China indicates that the time is right for a more healthful alternative to the current energy drinks on the market in China.”
According to Campaign Asia-Pacific, Chinese consumers are turning away from previously popular RTD teas and carbonated soft drinks in favor of 'functional beverages'- drinks that offer an additional benefit, including energy, nutrition or hydration. The sales of beverages offering a functional benefit grew 6.9% in 2015, outstripping the growth of juice, the other fast-growing category in China's beverage market, which grew 4.4% in the same time period, according to Nielsen Greater China. Much of the growth in the functional beverage category is attributed to new product launches.
According to Euromonitor, functional or 'refreshing beverages' are attracting consumers with 'lighter taste profiles and water-like appearance', making them seem like healthier drink options. A big driving force of this trend is the emerging middle-class. These consumers are working white collar jobs, putting in long hours of work but still hoping to maintain a healthy and fit lifestyle.
Rocky Mountain specialises in the development of health conscious, hemp-infused food and beverage products. The Company currently markets a lineup of 4 naturally flavored hemp-infused beverages (Citrus Energy, Black Tea, Mango Energy and Lemonade) and a low calorie Coconut Lime Energy drink. Rocky Mountain High Brands also offers hemp-infused 2oz. Mango Energy Shots and Mixed Berry Energy Shots, as well as a new Relaxation Brownie[./color]
Rocky Mountain announces exclusive distribution in China for its hemp-infused beverages
US-based Rocky Mountain High Brands, Inc. has recently announced that it has entered into an agreement with Rocky Mountain High Brands China, a non-affiliated distributor based in Beijing for exclusive distribution of its current line-up of hemp-infused beverages in China.
Li Li, President of Rocky Mountain High Brands China, is originally from Beijing, and has spent the last several months establishing Rocky Mountain High Brands China and has opened an office in Beijing. She represents many affluent Chinese investors who have expressed a strong interest in marketing and distributing Rocky Mountain High Brands products in China.
Michael Welch, President and Chief Executive Officer of Rocky Mountain High Brands, said, “We are pleased to expand our relationship with Mrs. Li Li. We appreciate her long and diligent efforts in establishing Rocky Mountain High Brands China so that we will have a vehicle to distribute our beverages throughout China. The market research we have conducted on China indicates that the time is right for a more healthful alternative to the current energy drinks on the market in China.”
According to Campaign Asia-Pacific, Chinese consumers are turning away from previously popular RTD teas and carbonated soft drinks in favor of 'functional beverages'- drinks that offer an additional benefit, including energy, nutrition or hydration. The sales of beverages offering a functional benefit grew 6.9% in 2015, outstripping the growth of juice, the other fast-growing category in China's beverage market, which grew 4.4% in the same time period, according to Nielsen Greater China. Much of the growth in the functional beverage category is attributed to new product launches.
According to Euromonitor, functional or 'refreshing beverages' are attracting consumers with 'lighter taste profiles and water-like appearance', making them seem like healthier drink options. A big driving force of this trend is the emerging middle-class. These consumers are working white collar jobs, putting in long hours of work but still hoping to maintain a healthy and fit lifestyle.
Rocky Mountain specialises in the development of health conscious, hemp-infused food and beverage products. The Company currently markets a lineup of 4 naturally flavored hemp-infused beverages (Citrus Energy, Black Tea, Mango Energy and Lemonade) and a low calorie Coconut Lime Energy drink. Rocky Mountain High Brands also offers hemp-infused 2oz. Mango Energy Shots and Mixed Berry Energy Shots, as well as a new Relaxation Brownie[./color]
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