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Rocky Mountain High Brands (RMHB) Appoints International Vice President to Direct 2017 Asian Market Sales Initiative
GlobeNewswire•December 27, 2016
DALLAS, Dec. 27, 2016 (GLOBE NEWSWIRE) -- Rocky Mountain High Brands, Inc. (RMHB), a fully reporting consumer goods company, has announced the appointment of Mrs. Lily Li as it's new Vice President of International Sales effective December 20th.
The appointment is part of a binding agreement between LSW Holdings LLC, Jerry Grisaffi and Rocky Mountain High Brands Inc. that will be completed on or before February 15, 2017. Terms of this binding agreement include the purchase of all the Series A Preferred Stock currently owned by company founder, Jerry Grisaffi. The agreement will assign the controlling block of Mr. Grisaffi’s shares to LSW Holdings LLC, which plans to infuse a significant amount of investment capital into the company funding future expansion plans. The assignment of the shares will occur on or before February 15, 2017.
Mrs. Li, President of Rocky Mountain High Brands China, represents LSW Holdings LLC, a Chinese investment group that will expand their worldwide holdings in the beverage industry and bring U.S. products to China and other Far East countries. The Chinese group under the leadership of Mrs. Li has established Rocky Mountain High Brands China as the overseas product importer.
Ms. Li stated, “We have been moving forward with the planned distribution and importing of Rocky Mountain High Brands which has already received approval from the Chinese government on labeling for Rocky Mountain High and Eagle Spirit beverage products. Rocky Mountain High Brands Inc. will produce, export and market these products into our overseas distribution channels already established by our Chinese partners.”
Michael Welch, President and Chief Executive Officer of Rocky Mountain High Brands, said, “It takes time to develop a brand identity and distribution network so sales will reach a critical point where the product is perceived and accepted as a household brand in consumers’ minds. LSW Holdings LLC’s investment into Rocky Mountain High Brands has already been partially funded. The future funds will fund U.S. sales strategy in terms of advertising, distribution and promotion. This funding will open direct international routes of distribution in the Far East that will write the next chapter in our Company’s future development.”
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