Business Description Reign Sapphire Corporation

Business Description

Reign Sapphire Corporation was established as a "miners-gate to retail" model for sapphires rough sapphires to finished jewelry; a color gemstone brand; and a jewelry brand featuring Australian sapphires. We are not an exploration or mining company and are not engaged in exploration or mining activities. We purchase rough sapphires in bulk, directly from commercial miners in Australia, and we oversee each step of the process as the stones go from the miners-gate to the consumer as Reign Sapphire jewelry. Reign Sapphires is our color gemstone brand. We recently launched our inaugural jewelry collection via our website www.reignsapphires.com. Our core values are to offer consumers conflict free sapphires; sapphires that are mined from a verified source; sapphires that have been procured directly from miners, sapphires that are ethically processed and sapphires that are natural (not synthetic). In addition, we feature exclusively Australian sapphires. The design direction for the collection is reflective of old Hollywood glamour meeting turn of the century. The inaugural collections are Reign Classics, Reign Signature and Reign Opulence. The Company intends to focus its marketing initiatives on: (1) Business-to-Consumer ("B2C" marketing to attract customers to the reignsapphires.com website, (2) Business-to-Business ("B2B" marketing and sales efforts, to establish exclusive distribution partners, and eventually (3) building a strong retail presence.