Coca-Cola East Japan probably didn't want their name advertized when they test products for other companies. For one, the watch has not been formally unveiled to the public, and two; a price has not been fixed. Coca-Cola may be the unveiling company in secret for now to test the product and set a price on it. Only sales contracts get the kind of prestige investors are looking for, and Coca-Cola East Japan may have been keeping the news about SHOM under the hat to be revealed to their investors for a later date. It is only a TESTING CONTRACT in the pre-marketing stage. There was no press release pre-talk about the Misfit watch that Coke now sells. Therefore, Coca-Cola East Japan may certainly be following the wearable-technology trend that is taking this Christmas by storm in this industry. Here is the the thing: Without doubt the watch will be marketed around the globe and there is plenty of money to do it. $180,000,000 by line of credit has been made available through KB Group, Inc., for the sales project. It has been announced within their own news circle carried by relationship science:
http://relationshipscience.com/tb-group-inc-o276245#
http://www.marketwired.com/press-release/sout...179278.htm
I am sure that many companies will want the chance to market these smart watches before any others.