I'd rather have a new name than "Baltia"....hearing that word makes my head hurt. This company needs an improved identity. It won't be a fresh start, nor should it be, as it would dismiss the years of hard work already put in, but it will be new life for the company. Tony knows what he's doing, the guy is on top of this shit. He's LIGHT YEARS ahead of previous management (again, RIP Igor, but the new kid is really going to make your rooster crow).