Digital Boom Lifts Home Entertainment Spending
Post# of 96879
Posted On: 12/13/2016 11:16:58 AM
Re: tinytoes51 #70663
Digital Boom Lifts Home Entertainment Spending
One growth area is 4K, a format that delivers four times the resolution of traditional 1080p HD. Vudu, for one, offers Ultra HD content from four studios — Warner Bros., Paramount, Universal, and MGM — and has seen 50% month-over-month growth in sales of 4K titles. Verba says in some cases, titles sell more than twice in 4K UHD as regular HD.
The number of Ultra HD 4K TV sets is still relatively small — as of the third quarter 9.9 million have been sold — but some consumers are preemptively buying 4K titles to “future proof” their collections. Thirty-eight percent of consumers surveyed said they are somewhat or very likely to use a 4K TV in the future, according to NPD’s Q3 2016 Connected Intelligence Home Entertainment Report.
One growth area is 4K, a format that delivers four times the resolution of traditional 1080p HD. Vudu, for one, offers Ultra HD content from four studios — Warner Bros., Paramount, Universal, and MGM — and has seen 50% month-over-month growth in sales of 4K titles. Verba says in some cases, titles sell more than twice in 4K UHD as regular HD.
The number of Ultra HD 4K TV sets is still relatively small — as of the third quarter 9.9 million have been sold — but some consumers are preemptively buying 4K titles to “future proof” their collections. Thirty-eight percent of consumers surveyed said they are somewhat or very likely to use a 4K TV in the future, according to NPD’s Q3 2016 Connected Intelligence Home Entertainment Report.
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