$TXHD Link delivery via text is great when paired with billboards or signs that people are likely to walk or drive by as it shortens the amount of information they need to remember for later. The same idea applies to information delivered over the radio or TV. Short, easy to remember phases to text in are more likely to stick than long URLs.
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Consider all my posts my opinion and not advice to buy or sell anything. I post on stocks I own or am considering owning. Do your own DD!