IMO I think NTEK wants to have a lot more to offer
Post# of 96879
Right now they offer more 4K than any other service, streaming or PPV .
Frankly, when you consider there are almost 2 million movies and TV shows created since the inception of movies as an art form, the 4K content offerings available from all of the services combined compared to HD isn't squat.
NTEK's current levels of marketing IMO are just fine within the context of what they have to offer at this time. When the catalog reaches 5000 or 10,000 movies, more extensive marketing will most certainly be needed. Until then, why waste the money on an expensive marketing campaign ? Money is better spent elsewhere to grow the business.....
It takes time to build a catalog like that. Bear in mind, the true kick off for Ultraflix is only a year old.