Amazon will more than likely be a small sales aven

Amazon will more than likely be a small sales avenue for them relative to the SMS/distributor model. Most of these purchases will be somewhat impulse or POS purchases in the traditional c-store model. In this realm - people will be purchasing at the retail location. 2 Examples - i travel extensively (most of it driving). While I tend to be a planner and buy when/how it is cost effective - it is very difficult to do so and keep these products "fresh" when sitting in a car all day when it is 95 degF outside or one of the shots composed when it is -15degF during the winter. In those situations - I am more inclined to buy jerky or an energy shot and consume immediately. With the hangover shot - that I will buy in bulk and keep one or two in my laptop bag that i travel with - mostly due to lack of widespread distribution. Longer term, I would be more inclined to buy them while on the road if I am taking clients out so that I always have one or two available if needed. In that vein - I think Amazon will always be a smaller part of their revenue stream - at least with current products.

As far as what I and others have said previously - the stock not being traded has almost NOTHING to do with the business side of the business. As can be seen, dealers are still being signed up, the company is still shipping product, dealers are adding locations, etc. That should be a good sign for those that are nervous about the future. It doesnt mean things cant collapse - but if you believed the company was legit prior - then it should provide credence that the company is still moving forward.