No animals, DEFINITELY no more chickens or roosters or hens or whatever the fuck. Pick a logo that's modern and sleek - one that says "you'll want to tell people you booked a flight with us" sort of like Emirates, which to this day, I continue to tell people is the greatest 13-hour flight I could've ever imagined. Look at American Airlines. It's a very sleek bird-like, plane-like logo with AMERICAN colors. If we're going to call this company AMERICA'S NEWEST AIRLINE then don't advertise the fucking RIGA ROOSTER. This is an AMERICAN company, so drive that home. A little American pride never hurt anyone, and I'm sure the FAA wouldn't mind seeing red white and blue on the plane.
Nobody wants to look at a god damn fluorescent gold rooster on a fucking airplane; let's be serious for a moment. Our target market isn't 70+ yr old Latvians. Pick a simple, yet elegant design. Common sense. And they need to change the name, that goes without saying. But I swear to god if the idea they come up with is some shit like "Stolichnaya Airlines" or "Shama Lama Ding Dong Airlines" we'll be eternally fucked and condemned to a meaningless existence.
Luckily our CEO has a fully functioning brain and extensive experience in branding and the airline industry.