Emerging Markets Report: The SMS Revolution is Now
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Growth, Market and Future of Text Communication is Enormou
July 21, 2016 07:01 ET | Source: Emerging Markets LLC
ORLANDO, Fla., July 21, 2016 (GLOBE NEWSWIRE) -- The Emerging Markets Report, by definition, looks for growth opportunities in growth markets. We are constantly looking for market trends that change the way we live and function, that become a part of the core of our society. And we seek businesses that are already penetrating these markets.
It’s not breaking news that texting or “SMS” - Short Message Service - has become a fixture of our existence. And it’s not a trend or a fad. It’s a communication game-changer like mobile phones themselves or the Internet. Indeed, texting is a revolution.
And before that begins to sound like hyperbole, take a look at these statistics:
•Texting is the most used app on smartphones. 97% of Americans text at least once a day. (Source: Pew Internet)
•This year alone people worldwide will send 8.3 trillion text messages. That’s almost 23 billion messages per day, or almost 16 million messages per minute. (Source: Portio Research)
•Over 6 billion text messages are sent in the United States each day. (Source: Forrester)
•Over 80% of American adults text, establishing it as the most common cell phone activity. (Source: Pew Internet)
•Text messages have a 98% open rate. Email averages a 20% open rate. (Source: Mobile Marketing Watch)
•Text messages have a 45% response rate. Email gets just a 6% response rate. (Source: Velocify)
•Most text messages are read in under five seconds. (Source: SlickText)
•On average, Americans exchange twice as many texts as phone calls. (Source: Nielsen)
The numbers are overwhelming, indeed the stuff of revolution, at least in how we communicate. But how do businesses harness this massive communication change, this enhanced way to reach their desired end-user?
Enter Textmunication (OTC:TXHD), a company with a business model which uses SMS communication to improve the way businesses interact with customers in an array of verticals. The Company is already generating revenue and has a presence in the United States and internationally. (Source: http://yhoo.it/29SR4WZ)
Textmunication is focused on creating turn-key solutions for businesses to communicate more effectively with their markets, potentially driving profits while enhancing the customer relationship. Recently, TXHD announced the roll-out of a proprietary API integration platform to allow businesses to pull data from their existing CRM (Customer Relationship Management) software for the purposes of text communication.
This means, for example, that a business with a half-million customers can quickly extract their available text information to send offers and incentives, surveys and other business builders… all through SMS text where the aforementioned data says that that there is a 98% open rate, a 45% response rate, and gets read in under five seconds, generally speaking.
The beneficial impact on a business in undeniable. In fact, for some, it might just be revolutionary.
About Textmunication:
Textmunication (www.textmunication.com) is a SMS/Text marketing solution company focused on businesses with repeat customer interaction such as health and fitness, restaurants and medical care. Textmunication offers SMS/Text messaging exclusively and the Textmunication platform integrates with enterprise software CRM solutions to manage customer accounts.
About the Emerging Markets Report:
Emerging Markets Report is owned and operated by Emerging Markets Consulting, a syndicate of investor relations consultants representing years of experience. Our network consists of stock brokers, investment bankers, fund managers, and institutions that actively seek opportunities in the micro and small-cap equity markets.
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