I would actually be surprised if they didn't tweak

I would actually be surprised if they didn't tweak the label several times, until they've perfected a somewhat swanky look, while still featuring the majestic eagle, Comanche spiritualism and ancestral Rockies scenery, matching the caliber of the water inside the bottle. The first run at it is rarely the last.

People do pay more for top shelf once it's recognized as such. If not, the other high quality waters wouldn't still be on the market. People on tight budgets, those just don't believe in spending much on healthy anything, and those who don't have a clue aren't likely to ever spend their money on high quality CBD oils or other supplement forms either.

Although some will change their minds as knowledge spreads and competition brings the prices down some, there will be people who wouldn't buy it if you gave them the money to buy it with. Many would prefer to spend the money you gave them on beer and cigarettes. lol

That WAY doesn't mean there won't be big profits for companies marketing those products to people who definitely are now and will continue to purchase them, as well as the very many more people who will join them as the benefits become more thoroughly and widely known.

Much the same can be expected for naturally alkaline spring water. Those who can easily afford it and who understand the health implications will gladly spend a little more for the BEST. They always have and always will.