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  4. Rapid Fire Marketing, Inc. (RFMK) Message Board

By "sweet", I trust you mean that the market cap i

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Post# of 11899
Posted On: 12/17/2012 1:54:02 AM
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Posted By: EliteYoda
Re: The Illest #9283

By "sweet", I trust you mean that the market cap is looking cheap and so investors have a good entry point at a few ticks above par value for the stock, yes?


I would agree with that.


I think the market cap right now is rather a sad state of affairs for the stock and company. I think the stock is basically trading at scam levels right now; a share price which seems to suggest that most market participants think the company is nothing more than another stock selling pinky scam but they are still perhaps looking to "play" it with a flip, scalp or trade.


Observing the fundamentals and even considering rather conservative assumptions. If we assume a rather standard and conservative P/E multiple of 25, then at $0.0015, the market cap of $2.28M suggests that the annual earnings will only be about $91k. Some on the board have suggested a very miniscule 10% profit margin on sales of the vaporizers. Even considering that the earnings will only include revenue from vaporizer sales (no MCM contracts, income, deals, etc), then $10 profit per unit sale, earning $91k would mean the company would need to sell roughly 9,120 units for the entire year of 2013. Well, what was announced by the CEO about inventory coming in right now? "$900,000" worth of retail goods in the form of vaporizers. Hmmmm. That would provide the company with earnings of $91k IF, and that is a big IF, IF the profit margin was only 10%. Is it indeed 10%, or is it more like 20%, or 25%, perhaps 30% or greater?!!! We cannot know yet. From the looks of the current stock price "action" which is not much with less than 1% of the float trading hands daily, it seems the powers that be who are keeping a lid on this stock are keeping it down while assuming very little about any future potential for earnings. The current PPS effectively gives investors an opportunity to pile in at virtually a zero premium for the shares, considering these assumptions as "fair" price. Talk about keeping the PPS on a short leash! Wow! The market does not seem to trust RFMK earnings potential at all and only as far as they can throw it. This is not a rant to convince any to buy or sell, its just merely my opinion and observation of the stock valuations and company potential from my perspective.


If I gave my really bullish outlook, or even what I thought was possible for RFMK by the end of 2013, it would probably make the bashers heads spin. Try this: 10 units sold per distributor/outlet per day (10 distributors/outlets total) * 365 days in the year = 36,500 units sold annually * $37 profit per unit = $1.3M annual earnings with a P/E at 50 = "fair" share price over $0.04 !!!! Chew on that! 


Do or do not, there is no try.


$RFMK!



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