CounterPath Launches Bria X Targeting Millions of Bria and

New Post Public Reply Private Reply Replies (0) Message Board
News Desk 2018
CounterPath Launches Bria X Targeting Millions of Bria and X-Lite Users

VANCOUVER, BRITISH COLUMBIA--(Marketwired - Nov. 22, 2016) - CounterPath Corporation (NASDAQ:CPAH) (TSX:PATH), a global provider of award-winning, over-the-top (OTT) Unified Communications (UC) solutions for enterprises and carriers, today announced the general availability of Bria X, a feature-rich team messaging, presence and screen share service that is accessible across desktop, tablet and smartphone devices, and centrally managed from the cloud. And, just like Bria today, Bria X overlays any hosted or premise-based call server, enabling users to integrate high quality voice and video calling with the hosted services provided by CounterPath.

While Bria X may feel similar to previous offerings from CounterPath, there are some significant differences that make it a more robust and streamlined offering for SMBs and enterprises, namely:

  • Web-based Management Tools. Leveraging CounterPath's carrier-grade Stretto Platform™, the Bria X Web Platform removes the burden of needing to manually configure a team's softphone clients to an existing VoIP service. Once set up in the web platform, all endpoints within a subscription receive their configuration from the cloud - end users only need a username and password to start making calls and sending messages.
  • Integrated Desktop Screen Share. No longer a standalone service, desktop screen sharing is incorporated into Bria X. Users can invite up to 100 participants per session and no additional downloads or plugins are required for participants to join, just a web browser on the device of their choice.
  • Hosted Team Messaging and Presence . With previous Bria and X-Lite softphones, users were required to pair a service for messaging and presence support. With Bria X, team messaging and presence services are included with the subscription.
  • Simplified User Experience . Bria X reduces the complexity of team set up. IT administrators can now add multiple users simultaneously by using the "bulk upload" feature. What traditionally would take hours and days to provision global teams, now can be done within minutes from the Bria X Web Platform.
  • Subscription Pricing Model . With a new subscription pricing model, CounterPath is able to not only provide services, but include updates and upgrades for active user subscriptions. Previously, perpetual software upgrades, and some updates, had been on a paid add-on basis.

"Delivering unified communications to mobile and desktop users can be a challenge for many businesses, especially small businesses with limited IT resources," said Michael Brandenburg, Industry Analyst of Connected Work, Frost & Sullivan. "The Bria X solution offers a way to easily overcome some of these barriers, while also enabling advanced cloud-based UC services like secure screen sharing, messaging, presence and video."

Bria X is targeted to the millions of Bria and X-Lite users that rely on CounterPath software every day for secure voice calls, and may be looking for options to integrate messaging and screen sharing tools into their UC solution. Powered by the CounterPath Stretto Platform, Bria X is designed to offer customers the flexibility to integrate with a wide range of industry leading call servers such as Avaya, Asterisk, BroadSoft, Cisco, FreeSWITCH, Metaswitch, Panasonic, and more - supporting a better end-to-end experience than what is typically available today.

"Requirements for the UC market for SMBs and enterprises are rapidly changing," said Donovan Jones, President and Chief Executive Officer, CounterPath. "These segments are looking for secure messaging and presence solutions that have broad device coverage with full-feature collaboration tools that works with existing voice deployments. Bria X is exactly this and we went a step further by undercutting the market with a compelling price of $3.00 per month per user."

Key features of Bria X include:

  • Access to CounterPath Bria X apps on up to three devices of a user's choice, including Windows and Mac desktop, iPhone and Android smartphone, or iPad and Android tablet.
  • Cloud-based management tools and provisioning portal to set up users, including SIP server settings.
  • Secure, unlimited team messaging, presence and screen sharing services.
  • Compatibility with any existing call server or VoIP service - on premise or hosted.
  • Low monthly cost of $3.00 per user when purchased on an annual subscription basis.

"Today is an exciting day for CounterPath. Our teams have been working hard this year to create a customer-driven solution that not only enriches the user experience, but also equips IT administrators with cloud-based management tools to provision thousands of users at once," said Todd Carothers, Executive Vice President of Sales and Marketing, CounterPath. "From a user's perspective, whether you're an IT administrator, a small business owner, or a team within any sized organization, Bria X quickly adds secure messaging, presence, and screen sharing across desktop, tablet and smartphone devices, on top IP voice deployments-on premise or hosted servers."

For more information on Bria X, or to watch a product video, visit www.bria-x.com .

About CounterPath

CounterPath Unified Communications solutions are changing the face of telecommunications. An industry and user favorite, Bria softphones for desktop, tablet and mobile devices, together with Stretto Platform™ server solutions, enable operators, OEMs and enterprises large and small around the globe to offer a seamless and unified over-the-top (OTT) communications experience across both fixed and mobile networks. The Bria and Stretto combination enables an improved user experience as an overlay to the most popular UC and IMS telephony and applications servers on the market today. Standards-based, cost-effective and reliable, CounterPath's award-winning solutions power the voice and video calling, messaging, and presence offerings of customers such as AT&T, Avaya, BroadSoft, BT, Cisco Systems, GENBAND, Metaswitch Networks, Mitel, NEC, Network Norway, Nokia, Rogers and Verizon. Visit www.counterpath.com .

About Bria X

Bria X is a new service offering from CounterPath that provides SMBs and enterprises with an easy and efficient solution for adding secure team messaging, presence and screen sharing services on top of existing hosted or premise-based IP voice services. With apps available for desktop, smartphone and tablet devices, and up to three downloads per subscription, businesses can easily add mobile and BYOD options for their employees and provide them with the flexibility to be reached on the device of their choice in the method that makes the most sense. And with the Bria X Web Platform, IT administrators can set up, provision and manage accounts all from one central, web-based dashboard. For more information, visit www.bria-x.com .

CounterPath Corporation Ragi Mahil Vice President of Marketing e-mail: rmahil@counterpath.com Investor Relations e-mail: ir@counterpath.com
Scroll down for more posts ▼

Top 10 Most Recent News Articles

Rockford Fosgate Elevates Marketing Maverick to Lead Role

Updated Category News Views 87

Changing the Guard in High-Performance Audio Marketing Out of Arizona, we get a shake-up that feels like a no-brainer for anyone in the high-performance audio market. Rockford Fosgate decided to elevate Tammy Lowe to the Vice President of Marketing role, effective immediately. With nearly four decades under her belt at the sunny Tempe-based HQ, it's hard to argue with the...

Continue Reading
Hehe Culture's Timeless Wisdom Explored at Forum

Updated Category News Views 30

Hehe Forum: Bridging the Past and Present Sometimes, the past isn't just anchor weight, it's a compass guiding us through the murky waters of today. The Hehe Culture Forum's latest gathering in Tiantai County, Zhejiang Province, aimed to unravel just how much ancient wisdom can still steer the course in this fast-changing world. Delegates from 23 nations joined forces,...

Continue Reading
Anguilla: Paradise for Safe, Solo Beach Escapes

Updated Category News Views 31

A Safe Haven for Solo Adventurers You ever dream of escaping to a place where the world slows down and serenity reigns supreme? Somewhere you can kick back, soak up the sun, listen to the waves, and leave your worries behind? Well, folks, Tranquility Beach Anguilla fits that bill and then some. Why Anguilla Tops the List Let's talk about the accolades Anguilla has raked...

Continue Reading
FuelCell Energy Faces Legal Scrutiny After Stock Plunge

Updated Category News Views 75

FuelCell Energy's Troubling Stock Dive FuelCell Energy's recent plummet isn't just a sobering reality for traders—it comes wrapped in controversy. With NASDAQ:FCEL suffering a 15.69% nosedive after revelations from their fiscal third-quarter results, the ticker’s future hangs precariously. Even for those who've braved the market’s caprices, seeing shares drop $2.68...

Continue Reading
Food Emulsifiers Surge: Market to Hit $5.60B by 2031

Updated Category News Views 72

Forecasting Growth in Food Emulsifiers Picture this: the food emulsifiers market is steaming ahead, anticipating a thunderous boom from $4.43 billion in 2026 to a whopping $5.60 billion by 2031. According to recent estimates, that's a steady clip at a CAGR of 4.8%. If you're thinking that's just more industry chatter, let's peel back the layers and see what makes this...

Continue Reading
SOTERIA Launches Cancer Hunt™ for Military Patients

Updated Category News Views 66

Breaking the Barriers for Our Military's Cancer Fight Diving into the world of precision medicine, SOTERIA Precision Medicine Foundation has sparked a revolution with Cancer Hunt™. It's staggering to think about the piles of bureaucracy and insurance red tape that often stand between cancer patients and life-saving care. Especially when those patients are veterans or...

Continue Reading
Entangled 2026 Summit: Driving Quantum, AI, & Biotech Synergy

Updated Category News Views 119

What's Brewing at Entangled 2026? Innovation's got a new haunt come November, and it’s sprouting right in Cambridge's Kendall Square. LabCentral, C10 Labs, and Innovation Centre Denmark Boston have concocted something here for the curious minds: Entangled 2026. Picture over 250 movers and shakers from biotech, deep tech, investment, academia, and more, gathering under...

Continue Reading
Hisense's RGB MiniLED TVs: Redefining Halloween Viewing

Updated Category News Views 0

A New Dimension to Halloween's Visuals You ever notice how some TVs just can’t do justice to a Halloween flick? It’s all about the details—those rich, spooky colors and the perfectly balanced light and shadow. The nuance in the shadowy folds of a cape or the eerie glow of a lantern is crucial. Hisense's RGB MiniLED technology is showing up just in time to rescue...

Continue Reading
Triskell's 2026 Update: AI Leverages Portfolio Data

Updated Category News Views 33

Triskell's Strategic AI Leap Forward Forget the old grind of manual data tinkering—Triskell Software's latest AI enhancements in their 2026 SP2 release are setting a new stage. The Spain-based outfit is tweaking their Project Portfolio Management tools under the hood to suit modern instincts. It seems like portfolio management is getting a brain boost with some added AI...

Continue Reading
Skechers Faces Shareholder Lawsuit: Must Act by Dec 21

Updated Category News Views 45

Skechers Shareholders Stirring Over Lawsuit A fresh wave of legal antics is crashing at the shores of Skechers U.S.A., Inc. (NYSE: SKX) as frustrated shareholders mobilize against the footwear juggernaut. We're talking about a class action lawsuit here, folks, aimed at shaking down some clarity—or maybe just some cold, hard cash—from this bruiser over some sketchy...

Continue Reading

Top 5 Most Recently Viewed Articles

Keurig Dr Pepper Sets Pricing for Stock Offering by JAB

Updated Category News Views 212

Keurig Dr Pepper Sets New Pricing for Stock Offering Keurig Dr Pepper (NASDAQ: KDP), a well-established beverage company, has made headlines with its latest announcement regarding a secondary offering of 60,000,000 shares. This offering, executed through a subsidiary of JAB Holding Company s.a.r.l. ("JAB"), has been priced at $32.85 per share. This strategic move reflects...

Continue Reading
Analysts Adjust Expectations for Elastic After Earnings Report

Updated Category News Views 184

Analysts Adjust Expectations for Elastic After Earnings Report Elastic N.V. (NYSE: ESTC) recently reported strong second-quarter earnings, surpassing expectations and showcasing substantial growth. The company announced adjusted earnings of 64 cents per share, outperforming the analyst expectation of 58 cents. With quarterly revenue reaching $423.48 million, Elastic also...

Continue Reading
Simu Liu and Fala Chen to Co-Chair 2026 Unforgettable Awards

Updated Category News Views 167

Celebrating API Excellence at the 2026 Unforgettable Awards The Unforgettable Awards, recognized as the premier celebration of Asian Pacific Islander achievement in entertainment, is gearing up for a magnificent evening in 2026. Set to take place on March 7, 2026, at the Fairmont Century Plaza, the awards continue its legacy of honoring exceptional artists and creators. A...

Continue Reading
McRae Lands Military Contract Amid Tariff Windfall

Updated Category News Views 8

Boots on the Ground, Bucks in the Bank When life's kicking you in the teeth, it's sometimes better to make a stand firm in a reliable set of boots. McRae Industries, those stalwarts out of Mount Gilead, sure are planting their feet deep in the government’s supply lists this time around. Mark it down. They've nailed themselves a big five-year deal with Uncle Sam,...

Continue Reading
FinTech Week 2025: UK and US Strengthen Financial Ties

Updated Category News Views 466

UK FinTech Week 2025 Begins with Strategic Announcements UK FinTech Week 2025 has officially commenced, showcasing vital innovations and investments that underline the synergy between the UK's dynamic fintech ecosystem and the ambitions of US entrepreneurs and investors. Launch of JAX Hub: A Step Towards Greater Collaboration During the Global Fintech Forum, an impactful...

Continue Reading