eXp World Holdings, Inc. (EXPI) Gearing Up to Serve Generation Z
Recently there has been a lot of talk about Generation Z from real estate sources such as The National Association of Realtors (NAR), DS News, and 8Z Real Estate, effectively stating that “Nearly All of Generation Z Sees Homeownership in Their Future.” Although the focus has often been on millennials when it comes to home ownership, DS News (http://dtn.fm/9gGFs) asked its readers some key questions: “What about the generation that follows behind Millennials? What are those from Generation-Z, or those born after 1996, planning when it comes to becoming future homeowners?”
An NAR article entitled ‘Nearly All of Generation Z See Homeownership in Their Future’ (http://dtn.fm/iZ1dG) highlights findings from a session titled ‘The Gen Z Consumer’ at the 2016 REALTORS® Conference & Expo, during which a panel of Gen Z people discussed in some detail what their social media and shopping preferences are, including their future plans to become property owners. At the conference session, Sherry Chris, president and CEO of Better Homes and Gardens Real Estate, pointed out that it was time to learn more about the future of the real estate industry and the next generation that is going to lead it.
Every panelist at the session said that they would like to own their own home and that homeownership will be part of their future. Although results varied between rural and suburban areas, everyone expressed a desire for large square footage. In addition, according to Better Homes and Gardens Real Estate, 97% of Gen Z believes they will own their own home and 82% said owning a home is one of the most important factors in achieving the American dream. In addition to the above, many polled Gen Z-ers said they will most likely work with a real estate agency, and that although they would search online they believe it is important to have professional guidance during the process. 8Z Real Estate (http://dtn.fm/1UEk0) put it perfectly: “There are 55 million of them, about 17% of the US population. Gen Zers are digital natives who don’t make much of a distinction between the physical and digital worlds.”
This is where eXp World Holdings, Inc. (OTCQB: EXPI), the holding company for eXp Realty LLC, comes in. Since its beginnings, the company has moved to better equip its agents with a technologically sophisticated Cloud Office Environment, allowing them to work, attend classes, collaborate, and innovate to best serve their customers.
EXPI has combined advancements in technology with the simple fact that real estate consumers still see value in working with professionals. The systems and tools put in place by the company allow consumers to be more informed, with masses of information and imagery, all while being equipped with professional help that lends a comparative perspective on properties, and negotiates and advocates on their behalf.
For more information, visit the company’s website at www.eXpWorldHoldings.com
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