$BETS The advertising is broken down of 1 to 2 minutes of live TV in-play sideline advertising and additional footage arising from repeats, highlights, internet and mobile device viewing which leads to a combined total across all media of approximately 7 to 9 minutes. This will be available to all viewers in Ireland and the UK.
http://finance.yahoo.com/news/seaniemac-adver...00913.html
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