I'm not a cheapskate and I wouldn't pay $34 for a 24 pack of water. I can buy Aqua Panna for $2 a liter which averages over ph=8. To sell water, or anything, at a premium takes incredible marketing.
The point here is that it has to be marketable. As a stock holder, holding long, I think it is not very marketable at that price. Period. And I say that because I am not worried about day-to-day price and don't jump down someone's throat whenever they might say ANYTHING that might impact the daily price.
This goes out to anyone claiming to be long that jumps on people for saying anything that makes perfect business sense. You're not acting like a long. Longs care about the details of the business and how things are being run, and one of the biggest problems with all RMH products is price. Too high for mass consumption. If the price is being set that way due to costs, then there is a problem.
Initially, part of that problem might be sale volumes, where companies that make more and sell more can sell at a lower price, and that's to be expected. But at some point a reasonable price must be set, and being able to achieve that reasonable price without impacting quality must be achieved. That's what makes any business successful long term.
This isn't supposed to be a mom&pop low volume, low revenue company. It's trying to gain market share in a very popular market. I think they already have the taste, and probably the quality, but sale price and production cost must come down. Otherwise, we better start spending mad money on marketing, which usually comes at the expense of quality to balance total costs.
The point here is that it has to be marketable. As a stock holder, holding long, I think it is not very marketable at that price. Period. And I say that because I am not worried about day-to-day price and don't jump down someone's throat whenever they might say ANYTHING that might impact the daily price.
This goes out to anyone claiming to be long that jumps on people for saying anything that makes perfect business sense. You're not acting like a long. Longs care about the details of the business and how things are being run, and one of the biggest problems with all RMH products is price. Too high for mass consumption. If the price is being set that way due to costs, then there is a problem.
Initially, part of that problem might be sale volumes, where companies that make more and sell more can sell at a lower price, and that's to be expected. But at some point a reasonable price must be set, and being able to achieve that reasonable price without impacting quality must be achieved. That's what makes any business successful long term.
This isn't supposed to be a mom&pop low volume, low revenue company. It's trying to gain market share in a very popular market. I think they already have the taste, and probably the quality, but sale price and production cost must come down. Otherwise, we better start spending mad money on marketing, which usually comes at the expense of quality to balance total costs.
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Rocky Mountain High Brands, Inc. (RMHB) Stock Research Links
Everything in this post is my own personal opinion. I do not claim to have any expertise or knowledge that would allow me to provide followable advice.
