LINCOLN, NE --(Marketwired - October 31, 2016) - National Research Corporation (NRC) will be joining Inova on the podium at the 2016 Greystone Healthcare Internet Conference (HCIC), Monday, November 7 at 1:00 pm PT.
Healthcare fails to meet consumer expectations. Providers rely on irrelevant communications and consumers can't find what they want most: engaging, digital brands offering virtual experiences to help shape their physical health.
Like most providers, Inova struggled to connect with consumers in a new and relevant way, until they took a fresh look at consumer behavior data and discovered powerful new decision drivers. Rob Birgfeld, Chief Digital Marketing Officer at Inova, said, "At Inova, we're making the shift from thinking of 'digital' as solely a marketing and acquisition function to the more holistic 'digital experience,' working collaboratively on a broad scale to deliver solutions that will bring value and innovation to the healthcare experience of our consumers."
Birgfeld and Ryan Donohue, Corporate Director of Program Development for NRC, will take the stage to share with HCIC attendees how Inova used consumer research to mobilize their virtual brand and appeal to real-life people.
About the session, Donohue said, "Technology provides an incredible opportunity to reimagine healthcare in the image of the consumer. Yet most providers are late to the table and design offerings without a giving second thought to what consumers want. In this session, we're going to shine a bright light on consumer demands for a virtual healthcare world and the motivation necessary to meet them."
You can learn more about NRC's role in helping healthcare organizations better engage consumers through its Market Insights solution by visiting booth #64 at the HCIC annual conference.
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Contact: Kayla Lounsbery Marketing Director National Research Corporation 800-388-4264 klounsbery@nationalresearch.com
