I think NTEK is doing the amount of advertising ne
Post# of 96879
Though we know about 4K and HDR because we are investors and have research it, the majority of the population is still discovering it.
I think as the 4K business cycle grows, what NTEK puts into advertising will grow.
To put a huge amount of money into advertising something a lot of people barely know about is not a good use of limited resources.
Money needs to be spent building an infrastructure that can respond to the customer demand for 4K /HDR services as the need grows.
NTEK appears to be doing other things to make money as well as prepping for the 4K business cycle to mature.
4K studios is a great example. Remastering of content helps the whole 4K business grow...