Not true, though no sane person would argue that i

Not true, though no sane person would argue that increasing revenues isn't a good thing. It all depends what affluent investors see when looking forward at the meat and potatoes in the "forward looking" statements. What's most important for them at the ground floor level is a rapidly growing number of factual developments, including but definitely not limited to revenue growth. Factual developments like major national/international distribution deals and more new products produced and shipped for distribution are NOT merely forward looking statements.