Inuvo Reports Third Quarter 2016 Results LITTLE ROCK,

LITTLE ROCK, AR--(Marketwired - Oct 26, 2016) - Inuvo, Inc. ( NYSE MKT : INUV ), an advertising technology and digital publishing company, today announced financial results for the three and nine months ended September 30, 2016.

"After a soft second quarter, advertiser demand recovered, putting us back on track to quarterly sequential growth, which in the third quarter was 12%," stated Rich Howe, Chairman and CEO of Inuvo. "On an Adjusted EBITDA basis, we delivered $420 thousand, or $0.02 per share, up 49% over the second quarter. We expect revenue in the last quarter of the year to continue to improve sequentially."

Financial Highlights  - First Nine Months and Third Quarter 2016

• 2016 first nine months' revenue was up 5% year-over-year to $51.9 million.
• Adjusted EBITDA for the first nine months of 2016 was $2.0 million.
• 2016 third quarter revenue was up 12% sequentially to $17.5 million, down from $19.3 million in the third quarter of 2015.
• Adjusted EBITDA for the third quarter 2016 was up 49% sequentially to $420 thousand, or $0.02 per share.
• GAAP net loss for the third quarter of 2016 was $263 thousand or $0.01 net loss per share.
• Cash balance at September 30, 2016 was $3.6 million.
• There was no bank debt at September 30, 2016.
• Balance Sheet strengthens with current ratio improving from .88 at December 31, 2015 to .97 at September 30, 2016.
• Inuvo renewed the $10 million bank revolving credit agreement for an additional two years.

"Our long term goal, set out in 2014 to reach a $100 million annual run rate, or $25 million per quarter, during 2017 is very much on track," said Rich Howe.

The Inuvo business is managed along two segments, the Partner Network and the Owned and Operated Network. The Partner Network facilitates transactions between advertisers and our partners' websites and applications. The Owned and Operated Network designs, builds and markets mobile-ready consumer websites and applications mainly under the ALOT brand. Both segments utilize the company's ad delivery software as a service (SaaS) technologies. 

Financial results for the three-month period ended September 30, 2016 Net revenues for the third quarter of 2016, were $17.5 million, recovering from a soft second quarter of 2016 where revenues were $15.6 million and compared to $19.3 million for the three months ended September 30, 2015. Both business segments improved sequentially in the third quarter of 2016. Revenue in our Partner Network was $6.2 million in the third quarter of 2016 compared to $4.7 million in the three months that ended June 30, 2016, a 30% increase. Revenue in the Owned and Operated Network was $11.3 million in the third quarter of 2016 compared to $10.9 million in the three months that ended June 30, 2016, a 4% increase.

Partner Network revenue in the third quarter of 2015 was $7.2 million. The lower Partner Network revenue in the third quarter this year compared to the same quarter last year is due in part to lower advertiser demand which persisted into the early part of the third quarter of 2016. 

Owned and Operated Network revenue in the third quarter of 2015 was $12.0 million. The lower revenue in the Owned & Operated Network in the third quarter this year compared to the same quarter last year is due in part to a decrease in marketing expenditures and in part due to the demand weakness described earlier. Operating expenses increased by approximately $58 thousand in the third quarter of 2016 over the same quarter last year.

For the quarter ended September 30, 2016, GAAP net loss was $263 thousand or $0.01 net loss per share compared to $651 thousand net income, or $0.03 net income per diluted share, for the quarter ended September 30, 2015. This year's net loss included a one-time net income from discontinued operations of $171,844 or $0.01 net income per share. Adjusted EBITDA in the period was $420 thousand or $0.02 per share.

Balance Sheet as of September 30, 2016 At September 30, 2016, cash and cash equivalents totaled $3.6 million and there was no bank debt. The current ratio improved from .88 at December 31, 2015 to .97 at September 30, 2016.

Conference Call Information Date: Wednesday, October 26, 2016 Time: 4:15 p.m. ET Domestic Dial-in number: 1-888-510-1785 International Dial-in number: 1-719-457-2647 Live webcast: http://public.viavid.com/player/index.php?id=121352  

In addition, the call will be webcast on the Investor Relations section of the Company's website at http://investor.inuvo.com/events_and_presentations where it will also be archived for 45 days. A telephone replay will be available through November 9, 2016. To access the replay, please dial 1-844-512-2921 (domestic) or 1-412-317-6671 (international). At the system prompt, enter the code 2666972 followed by the # sign. You will then be prompted for your name, company and phone number. Playback will then automatically begin.

About Inuvo, Inc. Inuvo ^® , Inc. ( NYSE MKT : INUV ) is an advertising technology and digital publishing business that serves hundreds of millions of income generating ads monthly across a network of websites and apps serving desktop, tablet and mobile devices. To learn more about Inuvo, please visit www.inuvo.com or download our app for Apple iPhone or for Android.

Forward-looking Statements This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations with respect to our lack of profitable operating history, changes in our business, potential need for additional capital, fluctuations in demand; changes to economic growth in the U.S. economy; and government policies and regulations, including, but not limited to those affecting the Internet, all as set forth in our Annual Report on Form 10-K for the year ended December 31, 2015 and our most recent Form 10-Q. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of Inuvo and are difficult to predict. Inuvo undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise.

INUVO, INC.
CONDENSED CONSOLIDATED BALANCE SHEETS
		(Unaudited)
		September 30,			December 31,
		2016			2015
Assets
Current assets
	Cash	$	3,638,111		$	4,257,204
	Accounts receivable, net		6,315,256			7,001,337
	Unbilled revenue		10,999			16,154
	Prepaid expenses and other current assets		383,752			345,752
Total current assets			10,348,118			11,620,447
Property and equipment, net			1,751,924			1,805,561
Other assets
	Goodwill		5,760,808			5,760,808
	Intangible assets, net		8,574,936			9,320,951
	Other assets		29,229			224,759
Total other assets			14,364,973			15,306,518
Total assets		$	26,465,015		$	28,732,526
Liabilities and Stockholders' Equity
Current liabilities
	Accounts payable		7,873,231			10,080,315
	Accrued expenses and other current liabilities		2,804,056			3,169,445
Total current liabilities			10,677,287			13,249,760
Long-term liabilities
	Deferred tax liability		3,799,600			3,799,600
	Other long-term liabilities		330,008			722,722
Total long-term liabilities			4,129,608			4,522,322
Total stockholders' equity			11,658,120			10,960,444
Total liabilities and stockholders' equity		$	26,465,015		$	28,732,526

INUVO, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
			(Unaudited)								(Unaudited)
			Three Months Ended								Nine Months Ended
			September 30,				September 30,				September 30,				September 30,
			2016				2015				2016				2015
Net revenue			$	17,485,087			$	19,254,052			$	51,864,448			$	49,402,809
Cost of revenue				5,136,242				5,876,429				13,392,598				19,038,392
Gross profit				12,348,845				13,377,623				38,471,850				30,364,417
Operating expenses
	Marketing costs			9,921,395				10,153,987				30,395,472				21,659,395
	Compensation			1,650,474				1,540,730				4,973,192				4,073,240
	Selling, general and administrative			1,229,177				1,047,808				3,759,225				3,214,113
Total operating expenses				12,801,046				12,742,525				39,127,889				28,946,748
Operating (loss) income				(452,201	)			635,098				(656,039	)			1,417,669
Interest expense, net				(25,729	)			(23,101	)			(71,784	)			(111,674	)
(Loss) income from continuing operations before taxes				(477,930	)			611,997				(727,823	)			1,305,995
Income tax benefit				43,013				7,332				91,999				379,085
Net (loss) income from continuing operations				(434,917	)			619,329				(635,824	)			1,685,080
Net income from discontinued operations				171,844				32,065				172,197				37,632
Net (loss) income				(263,073	)			651,394				(463,627	)			1,722,712
Earnings (loss) per share, basic and diluted
	From continuing operations		$	(0.02	)		$	0.03			$	(0.03	)		$	0.07
	From discontinued operations			0.01				-				0.01				-
Net (loss) income			$	(0.01	)		$	0.03			$	(0.02	)		$	0.07
Weighted average shares outstanding
	Basic			24,694,566				24,271,895				24,571,271				24,209,667
	Diluted			24,694,566				24,788,469				24,571,271				24,549,072
By Segment (Unaudited):
Net revenue
	Partner Network		$	6,165,769			$	7,241,441			$	16,187,174			$	24,098,859
	Owned and Operated Network			11,319,318				12,012,611				35,677,274				25,303,950
		Total	$	17,485,087			$	19,254,052			$	51,864,448			$	49,402,809
Gross profit
	Partner Network		$	1,050,256			$	1,381,134			$	2,870,589			$	5,111,050
	Owned and Operated Network			11,298,589				11,996,489				35,601,261				25,253,367
		Total	$	12,348,845			$	13,377,623			$	38,471,850			$	30,364,417

Non-GAAP Financial Measures

In addition to disclosing financial results in accordance with United States generally accepted accounting principles ("GAAP"), our earnings release contains the non-GAAP financial measure "Adjusted EBITDA."

Adjusted EBITDA is not a measure of performance defined in accordance with GAAP. However, management believes that Adjusted EBITDA is useful to investors in evaluating the Company's performance because Adjusted EBITDA is a commonly used financial analysis tool for measuring and comparing companies in the Company's industry in areas of operating performance.

Management believes that the disclosure of Adjusted EBITDA offers an additional view of the Company's operations that, when coupled with the GAAP results and the reconciliation to GAAP net income, provides a more complete understanding of the Company's results of operations and the factors and trends affecting the Company's business.

INUVO, INC.
RECONCILIATION OF (LOSS) INCOME FROM CONTINUING OPERATIONS BEFORE TAXES TO ADJUSTED EBITDA
(Unaudited)
	Three Months Ended							Nine Months Ended
	September 30,				September 30,			September 30,				September 30,
	2016				2015			2016				2015
(Loss) income from continuing operations before taxes	$	(477,930	)		$	611,997			(727,823	)		$	1,305,995
Interest expense, net		25,729				23,101			71,784				111,674
Depreciation		325,236				229,350			958,704				615,778
Amortization		231,060				234,294			699,648				690,951
Stock-based compensation		315,596				251,144			1,002,044				385,818
Adjusted EBITDA	$	419,691			$	1,349,886		$	2,004,357			$	3,110,216

Reconciliation of (Loss) Income from Continuing Operations before Taxes to Adjusted EBITDA:

We present Adjusted EBITDA as a supplemental measure of our performance. We defined Adjusted EBITDA as (loss) income from continuing operations before taxes plus (i) interest expense, net, (ii) depreciation, (iii) amortization, and (iv) stock-based compensation. These further adjustments are itemized above. You are encouraged to evaluate these adjustments and the reasons we consider them appropriate for supplemental analysis. In evaluating Adjusted EBITDA, you should be aware that in the future we may incur expenses that are the same or similar to some of the adjustments in the presentation. Our presentation of Adjusted EBITDA should not be construed as an inference that our future results will be unaffected by unusual or non-recurring items.