You're also disregarding the proper evaluation of

You're also disregarding the proper evaluation of the growth or progress of the brand that has already taken place. A damn fine indication of what's to come for those who've paid attention. The revenues are there, unless by there, you mean to the point of sustained net profits. The ability to see that the odds are very much in favor of strong revenue growth leading to rapidly increasing net profit is what makes a believer. For some it may be a decision made some other way, but most longs using this board have solid evidence to support the wager. Never will it be without risk, but now that they've uplisted, near term developments will begin to drive the price up. It will ratchet up, and surely the swings will still appeal to traders until earnings do reach the point of growing net profit.