MCOA announcement yesterday BONSALL, CA--(NewMediaWire -

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cherrob
MCOA announcement yesterday
BONSALL, CA--(NewMediaWire - Oct 18, 2016) -

hempSMART Brain product release imminent
Offers brain support and protection
Product is first-of-its-kind
Fulfillment center prepared to manage distribution of orders
Members signing up for PreLaunch
MARIJUANA COMPANY OF AMERICA INC., ("MCOA" or the "Company" (OTC PINK: MCOA), an innovative cannabis and hemp marketing and distribution company, is providing this update to keep our shareholders and prospective investors informed.

Our first product, hempSMART BRAIN, formulated with CBD or Cannabidiol as the core ingredient combined with high quality, clinically proven, branded ingredients to compliment the CBD to support brain health. There are new articles published daily regarding the benefits of CBD, hempSMART BRAIN was formulated to meet the growing demand for cannabinoid based neutraceutical products that assist in brain function.

The hempSMART Brain product is scheduled for release by the end of October. It was expected to ship by the second week of October, but delays in receiving key ingredients from suppliers has pushed back the ship date by approximately two weeks. Our fulfillment center is ready to manage distribution of orders and they are working very closely with hempSMART's manufacturer, which will result in significant efficiencies of scale.

hempSMART Brain is a first-of-its-kind product. The synergistic blend of clinically verified natural brain support ingredients, blended with water soluble CBD, enables crossing of the blood-brain barrier to provide optimal brain support and protection.

hempSMART Brain was developed to address the increase in neurologic and neurodegenerative challenges that have prompted a surge in scientific research on prevention and/or reversal of brain and nervous system pathology. A variety of natural products have been shown, in clinical trials, to improve neurological and cognitive function and there has been a surge of products being marketed to improve brain function.

Marketing leaders are currently preparing for the Brain product roll-out. The hempSMART prelaunch website: hempSMART.com is now active and accessible to the Company's members.

According to the Direct Selling Association, in 2015 over 20 million people in the U.S. were involved in direct selling, with total sales of $36.1 billion. More than 74 percent of the American public has purchased goods or services through direct selling. Worldwide sales are also strong with more than $154 billion in sales. This marketing and distribution method is incredibly effective at creating solid sales and loyal members, as well as brand awareness in the marketplace because the sales "force" are people that passionately believe in the company, product and the difference it can make in people's lives. The energy they can invest into the education of potential customers is far more than any other sales model.

Another key driver in the affiliate marketing industry is compensation or commission that is based on performance. Affiliate leaders earn rewards and compensation for developing training systems for their personal sales "teams" within hempSMART. Based on this win-win business model, companies can grow rapidly due to the success of the customer, the affiliate and the entire direct sales process.

Over the years, thousands of affiliate marketing teams have been established to promote new products for launch. Our affiliate marketing leaders are well established, long-term professionals. They are testing the system as well as preparing their marketing organizations for the Brain product launch. The Company has a robust affiliate marketing program that is integrated into the hempSMART.com full website which was designed and developed by ApogeeINVENT. This user-friendly platform will help our affiliates track their commissions and provide resources, and helpful information for marketing the Company's products.
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