Hyderabad, Oct. 18, 2016 (GLOBE NEWSWIRE) -- According to the new report, "Real Time Location Systems in Sports (RTLS) Market: By Component (Tags, Software, Sensor, Services)); By Technology (Active RFID [Bluetooth, WI-Fi, GPS, UWB, Zigbee], Passive RFID); By Tracking (Player Training, In-Game Player, Asset) - Forecast (2016 - 2021)", the RTLS in sports market set to cross 2 Billion revenue by 2020 at a high CAGR.
Browse 14 Market Tables, 65 Figures spread through 194 Pages and an in-depth TOC on “Real Time Location Systems in Sports (RTLS) Market”
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Real Time Location Systems (RTLS), the recent advanced technology referred to as Location Based Services (LBS) is extensively used to track objects, things and persons in real time. RTLS products are widely used in sectors such as; sports, healthcare, retail, recreation, Supply Chain Management (SCM), military & postal and courier services. RTLS is basically embedded in navigational systems which helps to track the location. RTLS in sports sector tracks high rate motion and kinetic performances by athletes and players in the field of sports to provide real time data streams and performance assessment. The visual graphics and information details are recorded to enrich the game experience and provide an entire detailed record of player performance for statistical analysis. Moreover, it enables feedback to maximize athletic capability and sport-specific skills along with reducing the prospect of injury. A new RFID technology has come into existence to capture the maximum speed, impact force and coverage separation distance in the field. The adoption of RTLS by the National Football League (NFL) through the landmark agreement with Zebra Technologies will be the major instigator of growth by significantly raising awareness regarding benefits for adoption of RTLS by different sporting associations.
The RTLS in sports market in 2015 was $385.66 Million and is dominated by the Americas. APAC region is a fast growing market with a CAGR of 46.5%. The advanced features, efficiency and applications of the RTLS market have promoted the awareness regarding RTLS in this Region. Moreover, significant investments of leading manufacturers in the APAC region have raised the demand for RTLS in Sport market. The Americas and Europe are forecast to lead the market due to presence of Wi-Fi infrastructure. It leads to high growth as the investment cost is reduced due to presence of existing infrastructure. However, the significant investment required for the development of innovative products may hinder the growth of the market in the short-term.
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RTLS in Sports is used primarily in football games for tracking the overall performance of players in the field in the US. The National Football League (NFL) has recently completed a landmark deal with Zebra Technologies to supply RFID based location tracking systems for tracking the player movements during game time in order to have a better viewer experience as well as advanced analytical capabilities. This NFL deal is for UWB technology based RTLS to provide the overall information and rich visual experience of the player and game to the spectators by tracking real time player statistics. The NBA (National Basketball Association) has also been at the forefront of RTLS in sports with these systems being utilized for real-time player and ball positioning through sophisticated software and statistical algorithms. In this sport however the teams have been the primary driver for adoption rather than the league association. The growing awareness particularly due to the NFL agreement will propel the market for RTLS in the Americas. The declining price is also projected to propel the market. Cost of the complete RTLS solutions for sports vary with some companies such as Kinexon (DecaWave UWB transceiver) costing around $112,000, Zebra sports above $100,000 and Quuppa around $90,000.
The APAC market has exhibited lower adoption in recent years due to the high price sensitivity and lack of awareness regarding the RTLS products. However, the entry of companies such as Zebra Technologies (U.S.), Quuppa and Plus Location Systems into the market has resulted in increased awareness regarding RTLS. These manufacturers are actively investing in scaling up its position in the market and are able to attract profitable deals. Major firms are spending huge amount of money in the development of efficient technologies and at the same time, new firms are coming up with cutting-edge technological innovations, resulting in tremendous increase in the degree of competition. Consequently, product launches, mergers & acquisitions along with partnerships by companies, universities as well as individual researches has been frequenting the RTLS market headlines.
APAC market will exhibit high growth with a CAGR of 46.5% to reach $510 million by 2021 surpassing the European market. The growing awareness and mushrooming sports analytics market in this region is projected to propel the penetration. The RTLS market is characterized by large number of companies but top three companies pertaining to RTLS in sports accounts for 50% market share due to their wide distribution network and brand reputation. These companies have witnessed growth in recent years with the launch of new products by Zebra as well as agreements with end users by the companies. Mergers and acquisitions have been undertaken to augment product portfolio and leverage capabilities of the acquired company. The evolving capabilities of sports RTLS solutions will also have a significant impact on the adoption of these systems. The RTLS market has evolved quickly which is enabled by technological advancements that aide increased adoption particularly in developed economies. But in order to maintain a substantial market RFID manufacturers are integrating functionalities and features that allow capitalization on demand for asset tracking.
The RTLS in sports market report is a comprehensive study of the market for different types, applications and geography.
Following key players were also covered as part of the market landscape analysis:
- Quuppa Oy
- Statsports
- Zebra Technologies
- Catapult Sports
- The ChyronHego Corporation (ZYX Tracking)
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The market has also been analyzed for four geographic regions which include: North America, APAC, Europe and Rest of the World.
Why buy this report?
- Get a detailed picture of the RTLS in sports market landscape and growth markets, opportunities.
- Pinpoint growth sectors and identify factors driving change.
- Understand the competitive environment, the market's major players and leading brands.
- A five-year forecast method is used in order to assess how the market is predicted to develop.
- More than 100 data tables and figures to assist in strategic decision making plans.
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