eLayaway®, Inc. (OTCBB: ELAY) (“eLayaway” or the “Company”), today announced the launch of the eLayaway Community Hub , powered by Dynamic Signal , that will amplify the Company’s social networking efforts by providing consumers and fans of eLayaway a platform to post and share details regarding their experiences using the service and purchases in eLayaway’s Mall . As an incentive to participate in the community, points are offered in exchange for posting or sharing relevant content. The viral nature of the hub increases brand exposure and awareness by enhancing the interaction between the Company’s services and its users. The consumer-driven content and member testimonials will improve new user understanding and promote confidence in the process via online mediums such as Google+, Facebook, Twitter, YouTube and Foursquare.

“This is the perfect time to launch such an initiative,” said Melissa Valido, Marketing Coordinator at eLayaway . “The increase in social networking generated by the holiday season will help boost traffic, membership to eLayaway.com and use of the community hub.”

Timing of the launch was planned to coincide with the holidays, as consumers tend to share more within their social networks. The eLayaway Community Hub will make sharing easier and more rewarding. In the past, users of eLayaway have chosen to share their thoughts and experiences with the Company through email and letters. This year, users will have a fun and engaging way to post and share holiday layaway stories while positively impacting eLayaway’s brand.

In addition, the new community hub will also support the Company’s next marketing campaign, scheduled to launch in January 2013. It will provide an outlet to announce new merchants to consumers during eLayaway’s Q1 merchant acquisition initiative. By creating a solid foundation of consumers and providing a way for those consumers to interact with eLayaway , the program will funnel traffic, increase transactions, merchant acquisition and brand awareness.

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