A former Glaceau Vitamin Water executive now sits
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"In a press release, Celsius president and CEO Gerry David called Kravitz “an innovator within the beverage and consumer products industries”, adding that his experience “in beverage industry operations, business strategy and revenue management will be extremely valuable as Celsius continues to expand worldwide.”
A 30-year veteran of the Coca-Cola Company, Kravitz departed from his dual role as senior vice president of franchise and commercial operations for glaceau and director of customer governance in Coca-Cola North America’s franchise relations group in May of 2013."
http://www.bevnet.com/news/2016/celsius-adds-...-directors