good read earlier in the year... 4K? Cloud? OTT?
Post# of 96879
Posted On: 10/07/2016 12:58:56 PM
good read earlier in the year...
4K? Cloud? OTT? All-IP? Social Media integration? You bet! These are all hot topics, and many vendors were presenting solutions addressing all of these rapidly developing requirements. But this is where we start to see some significant variations between China and the rest of the world.
Vendors are different…
Forget your well-known major brands. In China the biggest players are the local vendors and solution providers. International vendors are usually represented through partnerships and JV agreements. Software-based solutions that are localised to support Chinese language and integrations are the most successful, because they can be married with local-brand IT hardware thus giving the local system integrators some opportunity for a share of profit margins and local support contracts. So the model that most M&E vendors are finally adopting – getting away from hardware sales and providing fully-virtualised software options – ensures access to huge markets like China. The two biggest by far are Dayang and Sobey – and I’m pleased to say they are both very good partners of EMC, having sold many solutions integrating Isilon storage into major media companies in China.
Dayang Sobey
This snapshot on Day 1 of the show gives you an idea of the crowd and the popularity of Dayang and Sobey for the media industry in China. Each vendor was showing innovations and solutions addressing the hot topics for 2016 – 4K, Cloud, Asset Management, Archiving, All-IP, File-Based Workflows. Located directly opposite each other, Hall 4 was definitely the hot spot! You will find these two companies exhibiting at NAB, but they won’t be quite so busy…
Clouds are different…
When you think Cloud, names that leap to mind are Amazon, Microsoft and Google. Not here. The big players are Alibaba and Tencent, and the biggest public cloud in China is Aliyun (yun=cloud, so we usually call it AliCloud). Just as we see interest in running M&E workflows on AWS and Azure, so in China there was a major partnership being demonstrated between Sobey and Aliyun. This follows a similar model to elsewhere, where the solutions are being developed on layered SaaS / PaaS / IaaS models. You will recognise a few logos in the snapshot below.
Cloud solution china
Just as we find in the professional media industry outside of China, there are concerns expressed by our customers about being too dependent on 3rd party providers, vendor lock-in and content security. And just as we find outside of China, the cloud is not cheaper than a well-run private / hybrid cloud solution built on a foundation of open source software and managed infrastructure.
Internet TV is different…
Netflix? As the leading global provider of subscription Video On Demand, Netflix is well-known as the disruptive innovator that has started to reshape media consumption. Just like Uber for the taxi industry and Airbnb for the hotel industry, Netflix has triggered the launch of a myriad of OTT content providers across Asia – competing to stay abreast of this wave of rapidly changing consumer demand. Watch anything, anytime on any device. Binge-viewing of whole seasons at less than $10 / month. In early 2016, Netflix pressed a button to roll out services across the rest of the globe – with one very big exception…
http://emergingtechblog.emc.com/in-china-it-is-different/
4K? Cloud? OTT? All-IP? Social Media integration? You bet! These are all hot topics, and many vendors were presenting solutions addressing all of these rapidly developing requirements. But this is where we start to see some significant variations between China and the rest of the world.
Vendors are different…
Forget your well-known major brands. In China the biggest players are the local vendors and solution providers. International vendors are usually represented through partnerships and JV agreements. Software-based solutions that are localised to support Chinese language and integrations are the most successful, because they can be married with local-brand IT hardware thus giving the local system integrators some opportunity for a share of profit margins and local support contracts. So the model that most M&E vendors are finally adopting – getting away from hardware sales and providing fully-virtualised software options – ensures access to huge markets like China. The two biggest by far are Dayang and Sobey – and I’m pleased to say they are both very good partners of EMC, having sold many solutions integrating Isilon storage into major media companies in China.
Dayang Sobey
This snapshot on Day 1 of the show gives you an idea of the crowd and the popularity of Dayang and Sobey for the media industry in China. Each vendor was showing innovations and solutions addressing the hot topics for 2016 – 4K, Cloud, Asset Management, Archiving, All-IP, File-Based Workflows. Located directly opposite each other, Hall 4 was definitely the hot spot! You will find these two companies exhibiting at NAB, but they won’t be quite so busy…
Clouds are different…
When you think Cloud, names that leap to mind are Amazon, Microsoft and Google. Not here. The big players are Alibaba and Tencent, and the biggest public cloud in China is Aliyun (yun=cloud, so we usually call it AliCloud). Just as we see interest in running M&E workflows on AWS and Azure, so in China there was a major partnership being demonstrated between Sobey and Aliyun. This follows a similar model to elsewhere, where the solutions are being developed on layered SaaS / PaaS / IaaS models. You will recognise a few logos in the snapshot below.
Cloud solution china
Just as we find in the professional media industry outside of China, there are concerns expressed by our customers about being too dependent on 3rd party providers, vendor lock-in and content security. And just as we find outside of China, the cloud is not cheaper than a well-run private / hybrid cloud solution built on a foundation of open source software and managed infrastructure.
Internet TV is different…
Netflix? As the leading global provider of subscription Video On Demand, Netflix is well-known as the disruptive innovator that has started to reshape media consumption. Just like Uber for the taxi industry and Airbnb for the hotel industry, Netflix has triggered the launch of a myriad of OTT content providers across Asia – competing to stay abreast of this wave of rapidly changing consumer demand. Watch anything, anytime on any device. Binge-viewing of whole seasons at less than $10 / month. In early 2016, Netflix pressed a button to roll out services across the rest of the globe – with one very big exception…
http://emergingtechblog.emc.com/in-china-it-is-different/
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